It’s easy to look at Princess Beatrice and Princess Eugenie now and see two of the most stylish women in royal circles—but their fashion journeys have been anything but overnight.
After years of growing up in the public eye and navigating trends, criticism, and changing tastes, the York sisters have truly found their stride.
The Early Days of Fashion Experiments
Back in the early 2000s, Beatrice and Eugenie were still figuring it all out.
Their red carpet and royal event looks reflected the styles of the time: oversized shirts with skinny jeans, chunky belts, heavy side-fringes, and the occasional daring headpiece.
Some of those outfits earned them a fair share of mockery, especially their now-infamous hats at Prince William and Kate’s wedding—a moment both sisters reportedly cried over.
But those growing pains paid off. Today, their style is polished, confident, and commanding attention for all the right reasons.
Making Their Mark at Royal Ascot and Beyond
Fast forward to recent appearances—like Royal Ascot—and you’ll find the sisters turning heads in statement pieces.
Think theatrical A-line Monique Lhuillier gowns, fiery red dresses, and trendy crop top–skirt combos.
The duo now lean into bright, bold colours and prints that flatter their complexions and enhance their presence.
Beatrice’s Style Reinvention and Confidence
Beatrice, 36, has undergone a major fashion evolution over the last decade.
Her look has matured into something distinctly elegant and unmistakably her own.
In fact, her efforts paid off last year when Tatler crowned her one of their best-dressed women, praising her as a “beacon of sartorial elegance.”
She’s embraced labels like Self-Portrait, Beulah, and Rebecca Vallance, blending vintage silhouettes with modern designer touches.
And thanks to her stylist Olivia Buckingham—who also works with Poppy Delevingne and Nicky Hilton—Beatrice now walks the fine line between classic and contemporary with ease.
A Closer Look at Beatrice’s Transformation
What’s changed? It’s all in the details. Gone are the shapeless dresses and chaotic prints.
Instead, Beatrice opts for structure, shine, and statement accessories—like Manolo Blahnik heels or Chopard jewels.
She’s also stepped up her hair game, going from natural and unstyled to soft Hollywood waves that match her elevated wardrobe.
Even throwback styles have seen a reimagining.
One example? A green dress she once wore in 2009 was simple and underwhelming.
Fast forward to 2022, and she wore a similar hue but this time, shimmering with sequins and style confidence.
Eugenie’s Elegant Evolution
Eugenie’s journey is just as remarkable. Her earlier looks often featured overly baggy cuts, safe black tones, or floral prints that didn’t quite hit the mark.
But now, the 35-year-old is glowing with a sense of assurance—and that’s been credited in part to motherhood.
Stylist Alex Longmore shared that becoming a mum gave Eugenie a boost in confidence.
She’s since learned what works for her figure, opting for solid colours, structured silhouettes, and minimal yet impactful accessories.
A Team Effort Behind the Style Shift
Stylist Charlie Anderson, who started working with the sisters after their 2011 wedding hat debacle, said both Beatrice and Eugenie were incredibly open to trying new styles.
Eugenie, in particular, knew her own tastes but welcomed creative direction.
And it shows. Yesterday, she was seen wearing a stylish cropped brown top paired with a high-waisted skirt and a wide-brimmed ivory hat—chic, modern, and perfectly on point.
Royal Sisters Turned Fashion Icons
Together, Beatrice and Eugenie have carved out a new identity—not just as daughters of Prince Andrew or members of the royal family—but as fashion-forward, modern women with confidence and flair.
From questionable prints to couture gowns, their fashion glow-up is a masterclass in how style, like confidence, often takes time to grow.