Netflix releases Meghan Markle lifestyle venture as As Ever brand pushes forward with new products and global sales strategy from Montecito California

After a year of collaboration, the lifestyle label created by Meghan Markle is preparing to move forward without its launch partner, Netflix.

A spokesperson confirmed that the duchess’s lifestyle venture, As Ever, has grown enough to operate independently following the end of its partnership with the streaming giant.

The brand was originally introduced alongside Meghan’s lifestyle-themed show on Netflix, creating a combined push that tied entertainment content with a consumer product line.

Now, with the first year behind it, the company believes it is ready to take the next step on its own.

How the Netflix Partnership Began

The collaboration between Meghan and Netflix dates back to the period after she and her husband, Prince Harry, stepped away from their roles as senior members of the British royal family in 2020.

Soon after that transition, the couple signed a major production agreement reportedly worth more than $100 million.

The deal included the creation of content through their production company, Archewell Productions, as well as a first-look arrangement allowing Netflix to review their film and television ideas before other studios.

The partnership produced several projects, including the lifestyle series With Love, Meghan, which debuted in March 2025.

A Show That Doubled as a Product Launch

The release of the show was carefully timed with the introduction of Meghan’s lifestyle brand.

Throughout the series, viewers saw references to products tied to the brand, including jams, teas, and home goods.

One item that drew particular attention was Meghan’s raspberry jam, which quickly became one of the most talked-about products linked to the brand.

Other items available through the company’s website include honey, curated tea sets, jam gift sets, and a decorative candle priced at about $64.

The idea behind the brand reflects Meghan’s long-standing interest in lifestyle and entertaining content.

Years before marrying into the royal family, she ran a lifestyle blog called “The Tig,” where she wrote about food, travel, and wellness.

Viewing Numbers That Fell Short

Despite the buzz around the launch, the show struggled to achieve strong viewership numbers on Netflix.

According to viewing data released by the streaming platform, the second instalment of With Love, Meghan ranked 1,124th among Netflix programs between July and December 2025.

During that period, it attracted roughly two million views, far below the figures typically associated with Netflix’s most successful shows.

While the ranking may seem disappointing, the project still served a larger purpose: introducing Meghan’s lifestyle brand to a global audience.

As Ever Moves Into Its Next Chapter

Representatives for the brand say the first year brought significant progress.

The spokesperson described the growth as “meaningful and rapid,” adding that the company is now confident enough to operate without a corporate partner.

Netflix also expressed support for the move.

The streaming company said Meghan’s vision of making everyday moments more meaningful inspired the creation of the brand and that it was pleased to have helped bring the idea to life during its early stages.

Both sides emphasized that the transition was always part of the plan, with Meghan eventually leading the brand independently.

Impact and Consequences

The end of the partnership signals a shift in how Meghan approaches her business ventures.

Without Netflix directly attached to the brand, As Ever will need to rely more heavily on its own marketing strategy, online presence, and brand identity.

At the same time, independence could give Meghan greater creative freedom.

She will be able to expand product lines, choose new collaborations, and shape the brand’s future without being tied to a specific media platform.

For Netflix, the move also reflects its evolving content strategy.

The platform regularly reassesses projects and partnerships based on audience engagement and performance metrics.

What’s Next?

The brand has hinted at an “exciting year ahead,” though details remain limited. Industry watchers expect several possible developments, including:

• Expansion into additional food or home products

• New seasonal collections or collaborations

• Potential lifestyle content outside the Netflix ecosystem

• Increased direct-to-consumer marketing

Meghan may also continue producing film and television projects separately through Archewell Productions, even as her lifestyle brand grows on its own.

Summary

Meghan Markle’s lifestyle brand As Ever is moving forward independently after completing its initial launch partnership with Netflix.

The collaboration helped introduce the brand to a global audience through the lifestyle show With Love, Meghan, though the series did not achieve major viewership success.

Now, the brand plans to continue growing without the streaming platform, focusing on its product range and long-term vision.

Bulleted Takeaways

• Meghan Markle’s lifestyle brand As Ever is ending its launch partnership with Netflix.

• The brand debuted alongside the Netflix series With Love, Meghan in 2025.

• The show ranked 1,124th on Netflix’s viewing chart for the second half of 2025 with about two million views.

• Products sold through the brand include jams, honey, tea sets, and home items such as candles.

• Meghan and Prince Harry originally signed a reported $100 million production deal with Netflix after leaving royal duties in 2020.

• The brand says it experienced rapid growth in its first year and is now prepared to operate independently.