Morrisons Sparks Christmas Supermarket Veg War as Retailers Cut Carrots, Parsnips, Brussels Sprouts, and Swedes to 5p Across Britain

Shoppers are in for a festive treat as Britain’s biggest supermarkets launch unprecedented vegetable price cuts just in time for Christmas.

Morrisons, Aldi, and Lidl have slashed the cost of key seasonal vegetables to just 5p each, sparking a full-blown supermarket price war.

Morrisons Leads with 5p Deals

Morrisons kicked off the race to the bottom this morning, offering British carrots (1kg), parsnips (500g), Brussels sprouts (500g), and whole swedes for just 5p to More Card holders.

Shoppers are limited to eight items across the retailer’s full 5p range, ensuring everyone gets a taste of the seasonal savings.

Not to be outdone, Aldi and Lidl matched the price, with Aldi restricting each vegetable to four per customer, while Lidl has yet to announce any rationing.

Tesco and Sainsbury’s are joining the battle too, offering vegetables for 15p for loyalty card members.

Who’s Offering What and When

Here’s a quick breakdown of the festive veggie deals:

Morrisons (5p, Dec 18–26): Carrots, parsnips, Brussels sprouts, swede
Aldi (5p, Dec 19–24): Potatoes, carrots, parsnips, red & white cabbages, Brussels sprouts, swede
Lidl (5p, Dec 18–24): Brussels sprouts, parsnips, carrots, potatoes, swede, echalion shallots
Sainsbury’s (15p with Nectar, Dec 18–24): Potatoes, carrots, Brussels sprouts, parsnips, swede, red & white cabbages
Tesco (15p with Clubcard, Dec 18–25): Potatoes, carrots, Brussels sprouts, parsnips, swede, red cabbage, broccoli

While the dates vary slightly, the principle is the same: get your festive veg at rock-bottom prices.

A Fierce Battle with a Historical Twist

This year’s cuts are even deeper than last Christmas, when Aldi and Asda dropped prices to 8p after Lidl’s initial announcement.

The annual tradition of slashing veg prices is heating up earlier and further in 2025.

Farmers Voice Concerns Over Discounted Veg

Not everyone is cheering. The National Farmers’ Union (NFU) warned that extreme price cuts could harm public perception of the value of British produce.

NFU president Tom Bradshaw said, “Promotions can drive sales, but retailers must ensure they don’t undermine market value or encourage food waste at home.”

The NFU stressed the importance of fair returns for farmers, noting that sustainable investment in British agriculture is key to long-term food security.

Retailers Insist Farmers Won’t Lose Out

Supermarkets are quick to reassure growers. Aldi says it uses fixed-cost pricing to guarantee UK farmers a fair price, regardless of promotions.

Lidl points to long-term agreements with producers to ensure discounts don’t impact payments.

Morrisons confirmed its 5p offer was developed with UK farmers, and Sainsbury’s said their 15p deals deliver savings without compromising producer prices.

Tesco, offering the largest variety, said Clubcard members can enjoy savings of up to 89 per cent on festive veg.

Asda has not yet announced any Christmas vegetable price cuts.

Keeping Christmas Dinner Affordable

According to the British Retail Consortium, keeping food affordable helps Britons enjoy British produce while supporting local farmers.

Despite price reductions, retailers are sourcing the majority of their food domestically, reaffirming commitment to homegrown products.

Recent studies show mixed trends for Christmas dinner costs.

The average supermarket Christmas dinner now stands at £32.46, slightly lower than last year thanks to cheaper frozen turkey and parsnips, despite price rises for chocolate, turkey, carrots, Brussels sprouts, and other staples.

Shoppers Are the Real Winners

For consumers, this festive veg war is a chance to stock up for a bargain Christmas.

With carrots, parsnips, sprouts, and swedes available for just pennies, British households can enjoy traditional meals while keeping budgets in check—even amid rising costs elsewhere in the supermarket aisles.