When you think of Sir Gareth Southgate, your mind probably jumps to his calm leadership on the football pitch or maybe even that unforgettable waistcoat moment that went viral during the 2018 World Cup.
But now, the Southgate fashion spotlight is shining on the next generation—his daughter Mia, who’s carving out her own niche, not on the field, but in the fast-moving world of fashion and social media.
Mia Southgate’s Rise as a Fashion Influencer
At 24 years old, Mia Southgate is far from shy about sharing her style with the world.
Unlike her father, who keeps a low profile and steers clear of social media, Mia embraces it wholeheartedly.
She boasts a following of around 25,000 on Instagram, where she regularly showcases her outfits and even gives fans sneak peeks inside the family’s historic Swinsty Hall mansion up in Timble, North Yorkshire.
Collaborations and Brand Deals Boost Her Profile
Mia’s fashion journey is more than just posting pretty pictures.
She’s worked with well-known brands like Next, the skincare company Caudalie, and Citizens of Humanity, a premium jeans label.
Through affiliate links on her posts, she earns money whenever her followers buy items she’s styled—though exactly how much she makes remains under wraps.
A Stylish Mother-Daughter Duo
What’s really caught people’s attention is how Mia has teamed up with her mum, Alison Southgate, 57, turning their fashion moments into fun, relatable content.
The pair appear together in numerous videos, showing off their outfits for various events and even swapping clothes from each other’s wardrobes.
Mia’s Instagram captions have charming gems like “Getting dressed with my bestie,” highlighting their close bond and shared love of style.
Professional Representation and Media Success
In April, Mia took a big step forward when she signed with Blush Talent Management, which is part of the popular digital fashion blog Sheer Luxe.
Through this agency, she’s written blog posts about “what a cool content creator has on her wish-list” and starred in videos that reach more than 600,000 followers.
It’s clear she’s not just dabbling; she’s building a serious career.
Day Job at Mint Velvet and Luxury Partnerships
Besides influencer work, Mia holds a role as a senior social media assistant at Mint Velvet, a chic upmarket high-street brand.
She and her mum regularly appear on Mint Velvet’s social media pages, blending their personal style with professional work.
A recent highlight? A partnership with luxury car maker Bentley, where she shared her experience of driving one of their cars in exchange for a social media post—a move that adds a touch of glamour to her growing portfolio.
The Famous Waistcoat That Started It All
Though Mia’s social media is full of her own style moments, her father Gareth Southgate remains noticeably absent from her posts.
Yet, he’s no stranger to influencing fashion trends himself.
Remember his fitted waistcoat from the 2018 World Cup? That single look caused a 35 percent spike in sales of waistcoats at Marks & Spencer, proving he has his own subtle marketing magic.