In a year where Bitcoin has been dominating headlines again, one Tokyo-based investment firm is making even louder noise.

Metaplanet has taken another big swing by adding more BTC to its treasury — and they’ve just hit a milestone that’s caught the attention of investors worldwide.

Let’s break down what they’ve been up to, and what this could mean for the broader crypto landscape.

Metaplanet Crosses 8,888 BTC as It Drops Another $117 Million Into Bitcoin

Metaplanet isn’t easing up on its Bitcoin strategy — in fact, they just bought 1,088 more BTC at an average price of $107,770 per coin, bringing their total to a jaw-dropping 8,888 BTC.

That latest purchase alone set them back around $117 million, but for Metaplanet, it’s all part of a bigger plan.

Their average cost per Bitcoin now sits at $93,354, meaning the company has sunk about $830 million into the crypto so far.

The kicker? At current prices, their total stash is worth nearly $932 million, leaving them with an unrealized profit of over $100 million.

From April 2024 to Now — Rapid Growth That’s Outpacing the Veterans

Metaplanet only began accumulating Bitcoin in April 2024, but they’ve moved fast.

In fact, they’ve already leapfrogged Block Inc., which started stacking BTC back in October 2020 and currently holds 8,584 BTC.

Now sitting as the 10th-largest publicly traded Bitcoin holder, Metaplanet is climbing ranks rapidly.

To put that in perspective, MicroStrategy (now called Strategy) still leads the race with a mind-blowing 580,250 BTC, while El Salvador, the only country to make Bitcoin legal tender, holds 6,195 BTC.

The Numbers Behind the Move: Metaplanet’s Bitcoin Investment by the Stats

Let’s talk figures. Metaplanet’s recent $117 million buy fits into a much larger picture:

Total invested: ~$830 million
Average purchase price: $93,354
Current market value: ~$932 million
Unrealized gain: ~$102.5 million

Also worth noting? The company’s Bitcoin Yield hit 96% between January and March 2025, and from April to early June, they’re still sitting at a strong 66% return.

Bitcoin is currently trading around $104,869, according to TradingView.

Other Companies Are Watching — and Following

Metaplanet isn’t the only company pivoting hard toward Bitcoin.

Strategy (MicroStrategy) has hinted at more buys, DDC Enterprise just added 79 BTC, and even Jetking, an Indian-listed firm, bumped its holdings to 21 BTC.

In Brazil, Méliuz is planning a $78 million share sale specifically to fund Bitcoin purchases — showing just how mainstream this kind of strategy is becoming.

According to Norma Chu, DDC’s CEO, Bitcoin’s scarcity and around-the-clock liquidity make it a perfect match for modern treasury management.

Governments Are Getting in Too — From El Salvador to Panama

El Salvador’s Bitcoin experiment keeps expanding, with 6,195 BTC in national reserves. Meanwhile, Panama is stepping up its game.

During the Bitcoin Conference 2025 in Las Vegas, Panama City’s mayor, Mayer Mizrachi, announced some bold plans:

Bitcoin savings accounts through the state-owned bank
Tax payments in cryptocurrency
Tower Bank now accepting crypto for official use

These moves suggest Bitcoin’s influence is growing far beyond just private companies.

What’s Next for Metaplanet? Aiming for 10,000 BTC by End of 2025

Metaplanet’s latest target is clear — 10,000 BTC by the close of 2025.

With 8,888 already locked in, they’re 89% of the way there.

To celebrate the milestone, CEO Simon Gerovich marked the moment with a tweet nodding to the numerology of “8888” — a lucky number in many East Asian cultures.

Final Thoughts: Why This Matters

Metaplanet’s aggressive Bitcoin strategy reflects a larger trend — traditional finance is warming up to crypto in a big way.

With billions being poured into digital assets, and governments taking steps to adopt them too, the line between “mainstream finance” and “crypto” is starting to blur.

Whether you’re bullish or skeptical, one thing’s for sure: Metaplanet is betting big, and they’re not looking back.