Meghan Markle is embracing a new phase in her career, giving fans a peek behind the curtain as she experiments with short-form social media content.
This week, the Duchess of Sussex shared a highlights Reel from her whirlwind trip to Washington DC, following hints that she might be stepping further into the world of digital content creation.
At 44, Meghan is balancing her role as a mother, entrepreneur, and public figure while testing out new ways to connect with her audience beyond her established projects like With Love, Meghan.
A Glimpse of Life at the Fortune Summit
The Reel began with iconic shots of the Washington Monument before cutting to Meghan moments before taking the stage at Fortune’s Most Powerful Women summit.
Speaking at the Salamander DC Hotel, she reflected on her journey as a high-profile entrepreneur and the evolution of her lifestyle brand, As Ever.
Meghan outlined her ambition to leverage her influence to build a lasting business empire, subtly signaling a potential shift away from her Netflix series.
The footage also captured friendly interactions, including sharing champagne in a flight cockpit and chatting with Fortune’s editor-in-chief Alyson Shontell.
Captioned with Dolly Parton’s 9 to 5, Meghan wrote: “Love being surrounded by strong women supporting each other! Thanks to Fortune Most Powerful Women, my team, DC, and my sweet friends for the 24 hours of impact (and fun!).”
Testing Short-Form Content for As Ever
Meghan hinted at a growing focus on influencer-style content, creating quicker, bite-sized media that complements her existing projects.
She reflected on adapting her storytelling, saying:
“It’s amazing to be able to sit and watch a show for 30 minutes, but how can I give you a recipe in two minutes and share that with you? That’s how As Ever continues to grow.”
This approach comes as she prepares a holiday special for her Netflix series, while also exploring new formats for her audience.
A Return to the Influencer World
Long before marrying Prince Harry in 2018, Meghan had experience in the influencer space with her lifestyle blog The Tig.
Running the platform for almost three years while starring in Suits, she shared travel tips, dining recommendations, fashion insights, and personal reflections.
According to Tom Bowers in Revenge: Meghan, Harry And The War Between The Windsors, “As a purely commercial venture she understood her market and how to compartmentalise between her real life and the fantasy life she offered her increasing number of followers. Conjuring fantasies was her unique selling point.”
Highs and Lows at Paris Fashion Week
October has been a busy month for Meghan. Her surprise appearance at the Balenciaga Spring-Summer 2026 show in Paris made headlines worldwide, though the visit came with its share of awkward moments.
From a tricky kiss with designer Pierpaolo Piccioli to video of a model falling on the runway, the whirlwind trip sparked intense media coverage.
Meghan described the visit as “the culmination of many years of friendship” with Piccioli, though the designer described their connection as casual texting and revealed that Meghan had requested an invite rather than being offered one.
Despite the hiccups, Meghan shared her excitement with fans, captioning an Instagram Reel: “About last night.
Thank you Pierpaolo Piccioli and Balenciaga. I’ve missed you France – thanks for the love.”
From Paris to Washington and Beyond
Immediately after Paris, Meghan joined Prince Harry in New York for the World Mental Health Day Gala, where the couple was honored as Humanitarians of the Year.
Meghan spoke candidly about the challenges of raising young children, Archie and Lilibet, in a world dominated by social media, emphasizing the need to balance its benefits with potential risks.
While Harry was recognized for his work as a humanitarian and advocate, Meghan was celebrated as a mother, wife, entrepreneur, and philanthropist, highlighting the multifaceted roles she continues to juggle.
Looking Ahead for Meghan Markle
As Meghan experiments with shorter social media content and refines her lifestyle brand, she is clearly exploring how to expand her reach while staying true to her personal mission.
Whether in the spotlight of Paris Fashion Week or the halls of a Fortune summit, Meghan is navigating a career that blends entrepreneurship, influence, and family life—all while keeping her audience engaged in new and creative ways.