While most people unwind on weekends with a movie or a cozy brunch, Meghan Markle’s idea of relaxation involves fruit picking, sun hats, and barefoot strolls on the beach.
The Duchess of Sussex took to Instagram this weekend to give fans a sun-soaked peek into her downtime—and it was as calm, curated, and California-chic as you’d expect.
Picking Fruit and Embracing the Simple Life
On Saturday, Meghan posted a serene snap to the Instagram page of her lifestyle brand, As Ever, revealing a sweet and simple weekend routine.
Captioning the moment with “Weekend plans: pick, snack, repeat” and a peach emoji, she shared an image of herself reaching up into a fruit tree in what looks like her lush backyard.
Dressed casually in a white linen button-down shirt and a relaxed updo, Meghan looked right at home in nature.
She also wore a wide-brimmed straw hat—her signature style touch—which, it turns out, wasn’t just any hat.
Fans Spot Meghan’s Personalized Summer Accessory
It didn’t take long for eagle-eyed fans to ID the stylish sunhat.
Meghan was sporting the Mariella Vilar Rancher Hat, a $105 (or £76) piece that’s currently sold out online.
But what really caught attention was the fact that she’d added some personal flair.
The hat had been customized just for her, featuring a burnt monogram with the letter ‘M’ and a chic ‘Boot Leather’ chin strap in the shade Camel.
That level of detail fits perfectly with the ethos of As Ever—high-end, personal, and quietly luxurious.
A Beach Moment Captured for the ‘Gram
Meghan didn’t stop with just one post. Over on her personal Instagram account, she shared another relaxed shot—this time by the ocean.
The image showed her barefoot, strolling along the sand, dressed in a cream linen button-down shirt and matching white shorts.
She kept the accessories minimal yet stylish: oversized sunglasses and another wide-brimmed hat.
The caption read: “That weekend feeling” followed by a sun emoji and musical notes—simple, understated, and totally on-brand.
A Peek Into Meghan’s Controlled Return to Instagram
Even though Meghan has a massive following of 3.9 million, fans couldn’t comment on the new post.
That’s because she’s disabled comments across her account—something that’s disappointed some followers but aligns with her carefully measured return to public life on social media.
Ever since her lifestyle brand As Ever officially launched in April 2025, Meghan has used both her personal page and the brand’s account to share carefully curated updates.
This includes everything from product releases to aesthetic personal snapshots, all designed to reflect a grounded-yet-glamorous version of her California life.
Building a Brand Around the Modern Duchess Life
While the beach photo seemed more personal than promotional, it arrived during a period of increasing online engagement for both her main and brand profiles.
Meghan’s been steadily building up As Ever as a go-to name for upscale home living—with products like fruit spreads, baking mixes, and lifestyle staples taking center stage.
Earlier this month, she even launched three new items: a Napa Valley rosé wine, an apricot spread, and a honey blend.
These releases continue to position As Ever as a fresh, modern spin on domesticity—with Meghan herself as its ultimate brand muse.
What’s Next for Meghan’s Lifestyle Empire?
As summer unfolds, it seems Meghan is settling into a rhythm—one where work and wellness live side by side.
Whether she’s picking peaches in the garden or sipping wine on the beach, she’s letting her followers in on a version of life that feels calm, controlled, and unmistakably “her.”
All signs point to more As Ever content in the coming weeks.
If this weekend’s glimpse is anything to go by, Meghan Markle is leaning fully into her new chapter—and bringing her audience along for the sun-dappled ride.