Meghan Markle is exploring new ways to connect with her audience, hinting at plans to release short social media videos featuring recipes.
The Duchess of Sussex shared these insights while speaking at Fortune’s Most Powerful Women summit in Washington DC, giving a glimpse into her evolving role as a high-profile entrepreneur.
Spotlight on As Ever and Entrepreneurial Ambitions
Taking the stage at the Salamander DC Hotel, Meghan reflected on her journey as the founder of her lifestyle brand, As Ever, launched earlier this year.
She discussed how she hopes to leverage her influence to build a sustainable business empire, moving beyond her Netflix show With Love, Meghan and experimenting with quicker, influencer-style content that delivers value in bite-sized formats.
When asked about a potential third season of her cooking series, she explained: “The holiday special is coming out in November, and it’s really good.
We’ve done eight episodes over two seasons—quite a lot of work.
Now we’re testing ways to give people recipes in two minutes, not just 30-minute episodes. It’s all part of growing As Ever.”
New Netflix Deal Offers Flexibility
Meghan also touched on her and Prince Harry’s new “first-look” deal with Netflix, which allows the streaming giant to consider their projects before anyone else.
She described the setup as exciting, giving them the freedom to pitch content to other partners if it’s not a perfect fit for Netflix.
“It gives us flexibility to go to our partners first and find the right home for our projects,” she said.
Fortune Summit Appearance Highlights Influence
The event, titled Next Level Influence: A Conversation With Meghan, Duchess Of Sussex, was hosted by Fortune editor-in-chief Alyson Shontell and took place during the second day of the annual summit.
Previous speakers included Selena Gomez, former Vice President Kamala Harris, and Washington DC Mayor Muriel Bowser.
Meghan’s appearance marked her first at the event in five years.
Life Behind As Ever and the Inspiration for the Brand
Meghan shared that the lifestyle brand emerged during the COVID period, when she spent more time at home experimenting with cooking and entertaining. “I’ve always loved sharing, cooking, and entertaining.
Is there a business here? People probably assumed it would be fashion or beauty, but I was in Birkenstocks and sweats, making jam.
That became my passion project, which turned into a business,” she explained.
She also discussed the challenges of building a brand in the public eye, from launching new products to navigating entrepreneurship while maintaining longevity and relevance.
Recent Public Engagements and High-Profile Appearances
Meghan has had a busy October, attending New York events with Prince Harry, including receiving the Humanitarians of the Year award and appearing at a Mental Health Day Festival.
She also shared lunch with tennis legend Serena Williams, highlighting the couple’s active public presence.
Before returning to the U.S., Meghan attended the Balenciaga Spring-Summer 2026 show in Paris, marking her first fashion week debut.
Despite some awkward moments on the front row, she described the visit as a culmination of her friendship with designer Pierpaolo Piccioli, although he later clarified that Meghan had requested an invitation rather than receiving one spontaneously.
Balancing Public Life and Family Concerns
During her New York appearances, Meghan spoke candidly about the challenges of social media and parenting.
“Our children, Archie and Lili, are still too young for social media, but we know that day is coming.
We constantly think about embracing technology’s benefits while protecting against its risks,” she said.
As the couple continues their public engagements, Meghan’s dual roles as a mother and entrepreneur remain central to her identity, blending high-profile influence with her passion for lifestyle, philanthropy, and business.