Meghan Markle is stepping into the world of lifestyle and home goods with her brand, American Riviera Orchard.
But instead of debuting in a luxury store like Whole Foods or Macy’s, her products will first hit the shelves in two massive shopping malls—one in Dallas and the other in Philadelphia.
This unusual launch strategy has left many wondering whether this is a bold move or a sign of trouble ahead.
A Surprising Retail Choice
Rather than gracing the aisles of high-end supermarkets, Meghan’s new brand will have a presence in Netflix’s newly launched physical stores.
These brick-and-mortar locations, which are opening inside two of America’s largest malls—the King of Prussia Mall in Philadelphia and the Dallas Galleria—will feature merchandise from popular Netflix shows, alongside Meghan’s lifestyle products.
What’s on the Shelves?
While the full range of American Riviera Orchard products remains under wraps, rumors suggest it will include items like jam, tea, coffee, olive oil, wallpaper, and even pet shampoo.
These offerings will reportedly be featured in the on-site cafes at the Netflix stores, meaning shoppers might get a taste of Meghan’s strawberry jam on their morning toast.
Industry Experts Are Skeptical
Not everyone is convinced this is the right move.
British PR expert Mark Borkowski has cast doubt on Meghan’s ability to build a brand comparable to lifestyle moguls like Martha Stewart.
He predicts American Riviera Orchard might struggle to gain traction, saying it could ultimately become a small-scale operation rather than a global empire.
In his words, “If the luxury market needed anything, it certainly wasn’t another celebrity lifestyle brand built on vibes rather than viability.”
Netflix’s Role in the Launch
Netflix is using these new retail spaces as a way to expand its presence beyond streaming, with plans to open similar stores nationwide.
Their website describes the stores as a place where fans can “live the stories they love” through immersive experiences, exclusive merchandise, and themed food and drinks.
For Meghan, this partnership could be a game-changer—or a final test of her brand’s appeal.
A Critical Moment for Meghan’s Career
This launch comes at a pivotal time for Meghan, as her delayed Netflix series, With Love, Meghan, is set to premiere on March 4.
The show, which focuses on entertaining and home decor, was initially scheduled for release in January but was postponed due to the California wildfires.
According to sources, the delay allowed for last-minute edits to include Meghan’s philanthropic work related to the disaster.
Can Meghan Make It as a Businesswoman?
With the looming expiration of Meghan and Harry’s reported $100 million Netflix deal, there’s a lot riding on the success of this show and her brand.
Industry insiders believe that if her lifestyle series fails to gain traction, Netflix may quietly let their contract expire.
“This is make-or-break for Meghan,” said one source.
“If her show becomes a massive hit and her products fly off the shelves, Netflix might reconsider.
But if not, they’ll likely focus on bigger names and more profitable ventures.”
A Look at Meghan’s New Show
Unlike a traditional cooking show, With Love, Meghan won’t be about following recipes step by step.
Instead, it will offer inspiration and ideas for entertaining, with beautifully curated visuals and casual conversations with guests.
The show will feature a mix of close friends and high-profile figures, including Argentine socialite Delfina Blaquier, Tracy Robbins (whose husband runs Paramount Studios), and Meghan’s Suits co-star Abigail Spencer.
The Future of American Riviera Orchard
While Meghan’s brand has been in the works for over a year, this launch will be the first real test of its viability.
If With Love, Meghan connects with audiences and the Netflix stores succeed, it could pave the way for an expanded retail presence worldwide.
On the other hand, if the response is lukewarm, this venture may quietly disappear like her past projects.
For now, all eyes are on Meghan to see if she can turn American Riviera Orchard into a lasting success—or if it will become another fleeting celebrity brand that fades away.
This article was published on TDPel Media. Thanks for reading!
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