When it comes to food influencers, they come in all shapes and sizes.
You might picture one wearing hot denim shorts, flipping burgers while playfully licking her fingers, or someone else in cream cashmere, delicately sprinkling edible flowers onto a pristine cake.
But here’s the twist: both of those personas could belong to the same person—Meghan, Duchess of Sussex.
Her new Netflix cooking and lifestyle series, With Love, Meghan, is set to debut on March 4, and with it comes her new lifestyle brand, As Ever, launching around the same time.
A Glimpse into Meghan’s Evolving Foodie Persona
Looking back over the past decade, Meghan has undergone quite the transformation.
A dozen years ago, she was still figuring out how to craft her public persona.
In her Men’s Health video from 2013, where she discussed topics ranging from her view on outdoor sex to her “food hacks” like adding a dollop of sriracha sauce to ketchup, Meghan was all about physical perfection and casual vibes. But that phase didn’t last long.
By 2014, she transitioned into something more refined and thoughtful with her blog The Tig, where she focused on wellness, food, and travel with a more sophisticated flair.
It was here that she first shared recipes and cultivated an image as a cultured feminist with an eye for the finer things in life, including burgers and “crave-worthy” food.
From Burgers to High-End Entertaining
Fast forward to today, and Meghan is no longer the street-food enthusiast of her Instagram days.
Instead, she’s now the quintessential elegant hostess, walking through her pristine garden with a basket of hand-picked vegetables, showcasing the finer details of perfect dinner parties.
In the trailer for With Love, Meghan, she says, “I’ve always loved taking something pretty ordinary and elevating it,” and it’s clear that her show isn’t just about recipes, but also about how to host with care and style.
A source who has seen the Netflix series describes it as more about lifestyle than cooking.
It’s all about creating memorable moments that show you’ve put thought into the experience.
As Meghan now enjoys the company of millionaires and influential figures, it’s less about the food itself and more about the entire experience she curates.
Her attention to detail, from perfectly placed mint leaves to intricate fruit ice cubes, shows a side of her that focuses on “elevating the ordinary.”
Meghan’s Culinary Beginnings
While Meghan’s current public persona is one of luxury, her culinary journey began long before she met Prince Harry.
Meghan first dove into cooking while helping homeless women in the aftermath of the Grenfell Tower fire.
In 2018, she made a visit to the Hubb Community Kitchen, where she worked with women from diverse backgrounds, cooking meals together as a way of healing and connecting.
In a foreword for the Together cookbook, Meghan shared her childhood memories of cooking with her grandmother, including her love for collard greens, black-eyed peas, and cornbread—a humble but heartfelt connection to food that remains important to her.
A Star on the Rise and a Passion for Food
Long before she became a member of the royal family, Meghan was talking about food.
In fact, years before meeting Harry, she had conversations about creating a cookbook with a literary agent.
At the time, her acting career on Suits didn’t allow for her food show dreams to materialize, but the spark was always there.
Her upbringing in Los Angeles with her father, Thomas, a lighting director, and her mother, Doria, who worked for an airline, gave Meghan a strong foundation in the culinary arts.
Whether it was fishing trips with her father or making salads with her mother, food was always a part of her life.
She’s even mentioned eating at the Sizzler salad bar as a treat when her family was on road trips, providing a glimpse into the humble beginnings of her relationship with food.
The Tig and Her Love for Burgers
By 2011, while working on Suits, Meghan had developed a real passion for New York’s vibrant food scene.
Her blog, The Tig, which she launched in 2014, served as a platform for her to share her love of food, travel, and fashion.
Throughout its existence, Meghan wrote extensively about food and gave shoutouts to everything from acai bowls to burgers.
In fact, she repeatedly proclaimed her love for burgers, calling herself a “hamburger loving fool.”
It wasn’t just about the food, but the experience of enjoying a meal with friends and loved ones.
Her relationships also influenced her culinary journey.
She dated chef Cory Vitiello, who introduced her to a whole new level of food appreciation.
The couple shared a love for simple but well-executed dishes, and their relationship was an important part of Meghan’s culinary evolution.
Yet, her connection to food always remained rooted in simplicity and accessibility.
A Rebirth in the Kitchen and a New Vision
Today, Meghan’s approach to food is less about the simplicity she once celebrated and more about a curated lifestyle.
While she once admitted that she didn’t enjoy the precision required for baking, it seems she’s found a new joy in creating artfully presented dishes.
She embraces the art of making ordinary things extraordinary, whether that’s through a beautifully crafted cake or a perfectly arranged salad.
Her upcoming Netflix show is just another step in this ever-evolving journey.
From her early days of loving burgers to now presenting herself as the ultimate hostess, Meghan is continuing to reshape her identity in the culinary world.
She’s not necessarily a chef, but she’s certainly an expert at creating an experience—one that’s inspiring, thoughtful, and stylish.
As her show and lifestyle brand hit the screen, Meghan’s food journey is poised to captivate yet again.
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