TDPel - Media

Meghan Markle celebrates birthday as lifestyle brand As Ever honors her with glowing tribute and wine release from California

Meghan Markle
Meghan Markle

Meghan Markle just turned 44, and her lifestyle brand, As Ever, didn’t let the moment pass quietly.

In fact, the company used the occasion to post a glowing birthday tribute to its founder, sharing a heartfelt message and a stylish black-and-white photo of Meghan herself.

Wearing a sundress and a wide-brimmed hat, the Duchess of Sussex was seen smiling into the distance in the snapshot—an image that captured the breezy, effortless vibe her brand has been pushing since its launch.

The caption? Just as warm and celebratory: “Celebrating the woman behind it all.

She pours her heart, vision, and magic touch into every detail, and today, we raise a glass to her! Happy birthday to our founder.”

To complete the tribute, As Ever also reposted the image in its Instagram Stories with two champagne flutes clinking together—because, of course, nothing says celebration like a virtual toast.


From Spreads to Sips: Meghan’s Growing Lifestyle Empire

Meghan launched As Ever earlier in 2025, starting with a range of lifestyle goods that reflect her personal taste and California roots.

The first batch of products dropped in April and included a mix of teas, a signature raspberry spread, wildflower honey complete with honeycomb, and more.

Not long after, she added a summery apricot spread and another variety of honey to the lineup.

But the big shift came in July when As Ever branched out into alcohol—releasing its debut wine, the 2023 Napa Valley Rosé.

It was a hit, selling out quickly and sparking excitement among her fans and followers.


A New Rosé Joins the Party

The timing of Meghan’s birthday couldn’t have been better, because it arrived just as As Ever teased the next addition to its wine range.

Building on the success of the original rosé, the company announced the upcoming release of a follow-up: the 2024 Napa Valley Rosé.

According to As Ever, this new version carries the same “elegant medley” of flavors as the first one, promising a blend that’s both delicate and memorable.

A press release hyped it up as the ideal drink for summer evenings: “Barefoot or in sandals, dressed up or dressed down, this rosé may become your favorite accessory for alfresco lunches and dinners at dusk.”


Fan Feedback and High Hopes

The first rosé release garnered plenty of positive reviews from customers, with fans calling it “10 out of 10,” “perfect,” and praising its “elevated flavor.”

The company made it clear these kinds of reactions were a validation of the effort put into curating a wine that truly reflects California’s sun-soaked spirit and relaxed charm.

As Ever wrapped the update with a thank you message to their customers: “Thank you for filling our cup.

Now it’s time for us to fill your glass!” The 2024 rosé is expected to be available next week.


Behind the Bottle: Who’s Actually Making the Wine?

Though Meghan is the face and creative force behind As Ever, the wine itself comes from Fairwinds Estate—a well-known California winery that specializes in creating custom wines for celebrities.

The 2023 bottle is described as a light rosé with gentle hints of stone fruit, a touch of minerality, and a smooth finish.

It has an alcohol content of 14.5% per 750ml bottle.


The Critics Weren’t Entirely Convinced

While Meghan’s fans were quick to swoon over her rosé, not everyone was equally impressed.

The Daily Mail‘s FEMAIL team gave the wine a try and shared a less-than-glowing review.

They described the taste as smooth but underwhelming, with few discernible flavors and an almost watery finish.

There were also some acidic notes that left an odd sensation in the throat.

The overall verdict? Not awful, but not standout either.

The wine was deemed ordinary, lacking in the rich complexity that some might expect from a boutique Napa Valley rosé—especially one backed by a royal name.


What’s Next for Meghan and As Ever?

With another wine on the way and momentum still building, As Ever seems far from slowing down.

Meghan’s venture into the lifestyle space is proving to be both personal and ambitious—offering fans a taste (literally) of her curated vision for elevated everyday living.

As the brand continues to evolve, all eyes will be on what she launches next—because if there’s one thing Meghan knows how to do, it’s create buzz.