Meghan Markle is stepping into the lifestyle industry with her brand As Ever, but not without a few hiccups.
As excitement builds for the official product launch later this week, fans were quick to notice an embarrassing mistake in a recent email announcement—one that’s sparking quite the online chatter.
A Personal Touch with a Slight Slip-Up
In a heartfelt newsletter, the Duchess of Sussex introduced her As Ever products with a personal touch, describing how they’re designed to bring “the magic of Montecito” into people’s homes.
She highlighted a raspberry jam that comes in keepsake packaging, suggesting buyers repurpose the jar for love notes, flowers, or office supplies.
However, at the bottom of the email, a glaring typo stood out.
The Instagram handle for As Ever was misspelled as @aseveroffical instead of @aseverofficial.
While the link still directed readers to the correct page, eagle-eyed followers wasted no time pointing out the error.
Some were amused, while others questioned the attention to detail given Meghan’s reputation for perfectionism.
A Rocky Road to Launch
This isn’t the first roadblock Meghan has faced while developing her lifestyle brand.
Initially called American Riviera Orchard, the business underwent a last-minute rebrand due to trademarking conflicts.
Even now, the trademark for As Ever remains pending, and Instagram handles related to the new name were quickly taken by others after the rebranding announcement.
Adding to the complications, Meghan’s Netflix cooking show, With Love, Meghan, was postponed from January to March following the devastating LA wildfires.
Despite the delays, anticipation remains high for both the show and her upcoming product line.
Packaging Controversy: Is It Too Much for Just Jam?
One of the biggest talking points among fans wasn’t just the typo—it was the extravagant packaging.
When Meghan unveiled the As Ever raspberry jam, social media users were baffled by its presentation.
The jam, housed in an elegant white box nearly twice the size of the jar, left some wondering if it was a perfume or candle rather than a simple fruit spread.
Critics questioned whether the over-the-top packaging aligns with As Ever’s supposed eco-friendly image.
One person wrote, “Meghan! It’s just jam! It doesn’t need an entire presentation.”
Others speculated about the impact of the packaging on the product’s price. “How much does this box add to the cost of the jam?” one user asked.
Celebrity Endorsements Keep the Buzz Alive
Despite the chatter, Meghan’s products are already getting love from her inner circle.
Friends and influencers have been posting glowing reviews of the jam online.
Celebrity hairstylist Ben Skervin shared a photo of crumpets slathered with the As Ever spread, calling it “delicious and addictive.”
Former Suits co-star Abigail Spencer also promoted the jam, showcasing its “Keepsake Packaging” to her followers.
Even Meghan’s Pilates instructor, Heather Dorak, joined in, posting a video of her son enjoying the jam on toast.
These organic endorsements have only fueled anticipation for the official launch.
Meghan’s Long-Awaited Lifestyle Expansion
The As Ever brand isn’t just about jam—it’s about an entire curated lifestyle.
Meghan’s website now features a range of California-inspired products, including Wildflower Honey, Hibiscus Tea, and Shortbread Cookies, all set to release in Spring 2025.
Meanwhile, she has also been building an Instagram shop featuring high-end fashion pieces she endorses, with some items—like a £1,000 sleeveless gown—garnering mixed reactions for their luxury price points.
While Meghan’s journey into the lifestyle space hasn’t been entirely smooth, she remains undeterred.
With her dedicated fan base and celebrity connections, As Ever is poised to make waves—typos and all.