Kanye West once again stirred controversy with his latest stunt—launching a website that sold t-shirts featuring Nazi swastikas for $20.
The website, which was featured in his Super Bowl ad, sparked widespread outrage before it was swiftly taken down.
But just hours later, musician Matthew Koma clapped back in his own way, creating a t-shirt that delivers a clear message—while supporting a good cause.
Kanye’s Website Sparks Immediate Backlash
West, 47, made headlines during the Super Bowl when he unveiled a commercial directing viewers to Yeezy.com.
The site showcased offensive t-shirts promoting Nazi imagery, leading to swift condemnation from organizations like the Anti-Defamation League and the American Jewish Committee.
His X (formerly Twitter) account was also deactivated following a series of disturbing posts, including antisemitic, misogynistic, and pornographic content.
Shortly after the backlash, Shopify, which powered the Yeezy website, took action and removed the store, stating that West had violated their platform’s terms.
Now, when visitors try to access the site, they’re met with a message saying the store is no longer available.
Matthew Koma’s Response with a Purpose
Enter Matthew Koma—a Jewish musician, songwriter, and husband of actress Hilary Duff.
Wasting no time, Koma, 37, launched his own t-shirt with a simple yet powerful statement: “F**k Ye.”
Priced at the same $20 as Kanye’s shirts, Koma’s version comes with a meaningful twist—all proceeds go to The Blue Card, a charity that provides financial assistance to Holocaust survivors in need.
Koma announced the shirt on Instagram, writing, “Hey, I can make a shirt too—link in bio. All proceeds to The Blue Card Holocaust survivor charity.”
The t-shirts are available for pre-order through the Winnetka Bowling League website, where Koma’s band sells merchandise. Orders are expected to ship within two to four weeks.
Supporting Holocaust Survivors in Need
The Blue Card organization aims to provide essential financial assistance to Holocaust survivors, many of whom are elderly and struggling to meet basic needs.
According to the charity, nearly 70% of the survivors they assist live alone, and more than half fall below 200% of the federal poverty line, meaning they earn less than $24,980 per year.
The organization’s mission is to ensure these survivors can afford necessities like food, medical care, and housing.
By purchasing Koma’s t-shirt, supporters are directly contributing to this cause while also sending a strong message against West’s disturbing actions.
Shopify Takes a Stand Against West’s Website
Following the takedown of Yeezy.com, a Shopify representative confirmed that Kanye had violated their platform’s policies.
“All merchants are responsible for following the rules of our platform.
This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” the company stated.
Despite West’s Super Bowl commercial making it through the legal approval process, the controversy that followed highlights the increasing scrutiny over his actions.
His X account deactivation, coupled with the removal of his online store, signals that platforms and brands are taking a firm stance against hate speech and harmful rhetoric.
The Internet’s Verdict
Koma’s response has been widely praised, with many applauding his decision to turn outrage into action.
As discussions about West’s behavior continue, it’s clear that the public—and major platforms—are no longer tolerating his harmful messages.
Whether or not this marks the end of his latest controversy remains to be seen, but one thing is certain—Koma’s initiative is making a positive impact in the face of hate.
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