Kanye West is no stranger to controversy, but this time, he took things to an extreme that quickly backfired.
Just hours after airing a Super Bowl commercial promoting his Yeezy website, which featured t-shirts with Nazi swastikas for sale, the backlash was swift and unforgiving.
The site, powered by Shopify, was taken down almost immediately, leaving visitors with a message stating that the store was “not available.”
The rapper’s offensive merchandise and antisemitic social media posts triggered a flood of criticism from organizations like the Anti-Defamation League and the American Jewish Committee.
To make matters worse, his X (formerly Twitter) account was deactivated after he posted inflammatory statements, including calling Hitler “so fresh” and declaring himself a Nazi.
Matthew Koma Fires Back with a Shirt of His Own
In response to Kanye’s shocking move, musician Matthew Koma, known for his work with the band Winnetka Bowling League and as Hilary Duff’s husband, decided to take matters into his own hands.
Rather than just speaking out against the offensive t-shirts, Koma created his own statement piece—an expletive-laden t-shirt that simply reads, “F**k Ye.”
But unlike Kanye’s $20 shirts promoting hate, Koma’s version is for a good cause.
All proceeds from his shirt will be donated to The Blue Card Fund, a charity dedicated to supporting Holocaust survivors in need.
Koma announced the project on Instagram, linking to the Winnetka Bowling League website, where the shirt is available for pre-order.
Proceeds Going to Help Holocaust Survivors
Koma’s response wasn’t just about making a statement—it was about taking action.
The Blue Card Fund has a vital mission: to provide financial assistance to Holocaust survivors who are struggling with basic needs like food, healthcare, and housing.
According to the organization, nearly 3,000 Holocaust survivor households rely on their support, with three-quarters of them over the age of 78 and nearly 70% living alone.
Many of these survivors fall well below the federal poverty line, making it difficult for them to afford essential services.
By redirecting attention from Kanye’s hateful message to meaningful action, Koma is using his platform to make a real difference.
Shopify and X Take Action Against Kanye
As the outrage grew, Shopify released a statement explaining why they shut down Kanye’s website.
The company made it clear that West had violated their policies, stating, “All merchants are responsible for following the rules of our platform.
This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify.”
Meanwhile, Ye’s X account was also removed after a series of disturbing posts that included misogynistic content, pornography, and repeated antisemitic remarks.
Despite this, his Super Bowl ad had already made it through the approval process, as there was nothing explicitly offensive in the commercial itself—just a simple direction to visit his now-removed website.
A Clear Message: Hate Has No Place Here
This incident is just another chapter in Kanye West’s long history of controversy, but the swift action taken by Shopify, X, and voices like Matthew Koma’s proves that hate speech won’t go unchecked.
Koma’s decision to turn the situation into a fundraiser for Holocaust survivors sends a strong message: if you’re going to spread hate, people will fight back with love and action.