Marketing and Communication Specialist at Pinnah Foods Limited

Marketing and Communication Specialist at Pinnah Foods Limited – TDPel Jobs

Pinnah Foods Limited (The Ice Cream Factory & Yin Yang Express) is a restaurant chain with 7 outlets operating in the city of Lagos and we are currently seeking to employ suitably qualified candidates to to join our vibrant team in the position below:

Job Title: Marketing and Communication Specialist
Location: Lagos
Employment Type: Full-time

Job Description
Responsible for brand communications, marketing strategies and campaigns across all channels (online & offline).
Develop and execute ideas for creative marketing campaigns aimed at increasing brand awareness and business performance.
Translate brand elements into plans and go-to-market strategies.
Research competition and identify opportunities for growth.
Analyse market trends and identify new opportunities and challenges.
Manage content distribution on various channels (both online and offline), to increase sales across all distribution channels.
Manage and monitor the marketing budget efficiently on a quarterly basis and allocate funds wisely to ensure value for money and ROI.
Ensure that all communications and campaigns are consistent with our brand identity across all online and offline channels.
Develop, design and implement marketing strategies to align with business goals, ensuring brand consistency.
Tracking and analysing the performance of advertising campaigns.
Ensure that all communications are in line with our brand identity.
Oversee and manage all marketing and advertising activities and events.
Develop effective media campaign, creative content and decide on appropriate distribution channels.
Maintain, manage and build our social media presence across all digital channels.
Generate, edit, publish and share engaging content (original text, photos and videos).
Measuring and reporting on the performance of all marketing campaigns and assess against company goals (KPIs) to ensure profitability.
Build and develop strategic relationships and partnerships with key industry players, agencies and vendor partners.
Responsible for liaising with and providing direction to graphics designer to develop engaging and creative content in line with the company’s brand strategy.
Develop and implement advertising / promotional campaigns and profitable positioning strategies for our brands
Oversee and approve all marketing / promotional material, from online graphics to hard copy fliers/banners, ensuring brand consistency.
Manage SEO / SEM, marketing database, Google Adwords and display advertising campaigns.
Responsible for managing the company’s PR and responding to customer complaints / feedback.
Generate creative ideas to increase customer engagement.
Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
Thorough understanding of marketing elements (including traditional and digital marketing).
Avid story teller with excellent verbal and written communication skills.
Demonstrable experience in social media management and marketing.
Strong commercial awareness with the ability to think strategically and analytically.
Self-driven individual with proven ability to work with minimal supervision.
B.A / B.Sc Degree in Marketing, Communications or relevant field (desirable).
Vibrant and outgoing personality.
A keen interest in food and/or desserts is desirable.

N150,000 – N180,000 Monthly.

Application Closing Date
31st July, 2021.

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