Who would’ve guessed that a cheerful budget airline ad from 2022 would end up taking over TikTok in 2025? But that’s exactly what’s happening right now.
A voiceover line from the old Jet2Holidays advert—delivered in chipper tones by actor Zoe Lister—has suddenly become the go-to punchline for chaotic travel clips across the internet.
Throw in Jess Glynne’s feel-good anthem Hold My Hand as the background track, and you’ve got the viral recipe for this summer’s biggest meme.
It all started out as a niche joke among British TikTok users, but the trend snowballed quickly into millions of views.
Now it’s no longer just ordinary folks getting in on the action—celebrities are throwing their names (and creative spins) into the mix too.
Mariah Carey Flies in With Her Signature Glam
Global superstar Mariah Carey might live thousands of miles away, but she clearly gets British humour.
She recently joined in on the trend with her own luxurious twist.
In a TikTok posted Monday, Mariah strutted across the tarmac in a fitted black Prada dress before climbing aboard a blue and yellow private jet.
Her caption? “Nothing beats going to Brighton Pride”—a nod to her upcoming headline performance at the event.
Of course, the voiceover line from the ad was perfectly timed, paired with Glynne’s uplifting track.
Diana Vickers Turns Chaos Into Comedy
Former X Factor contestant Diana Vickers also gave the trend her unique spin—by including a little mystery.
While celebrating her 34th birthday, Diana filmed herself pretending to chat on a smashed phone she’d apparently found in the park.
In the background, the infamous “Nothing beats a Jet2holiday” line played as she mimed along.
Her caption read, “I don’t know whose phone I found in the park but message if you want it back x”—classic Diana humour.
Jeff Goldblum Delivers a Jet2-Inspired Dad Joke
Hollywood legend Jeff Goldblum has proven once again that he’s completely in tune with internet culture.
The 72-year-old actor jumped into the trend from his back garden, rocking a silk floral print shirt and his signature charm.
As he mimed the iconic line, he captioned the post: “Nothing beats a Jeff2 holiday #jeffirmations #holdmyhand.”
Fans were obsessed. Comments ranged from “You’re so hip, we love you!” to “Jeff Goldblum has been IT for my entire lifespan.”
Jess Glynne and Alex Scott Share a Laugh
It’s only fitting that Jess Glynne—the voice behind the song that ties this whole meme together—got involved too.
In a sweet and silly clip, she appeared alongside her girlfriend, footballer and broadcaster Alex Scott.
Jess kicked things off by miming the lyrics to Hold My Hand, before Alex popped into the frame and joined her in the fun.
The two burst into laughter by the end of the video, with Jess simply captioning it: “Darlin…”
Doireann Garrihy Puts an Irish Spin on the Meme
Irish TV and radio presenter Doireann Garrihy took the meme to a whole new place—specifically, the GAA All-Ireland finals.
Live on her 2FM show, Doireann gave her followers a hilarious voiceover impression with a twist.
Swapping out Jet2holidays for Donegal’s shot at glory, she exclaimed, “Nothing beats an All-Ireland final, especially with Donegal in it.”
She then roasted fellow presenter Hugh Carr, joking that he’d mow lawns or change nappies to get a ticket. It was pure Irish comedy gold.
Elena Ora Joins In From the Back of a Cab
Rita Ora’s sister Elena also made sure not to miss out.
She jumped on Instagram Stories with her friend Camille, where the two lip-synced to the Jet2 voiceover while riding in the back of a cab.
They kept it playful and lighthearted, clearly having a blast as they added their own spin to the viral trend.
The Meme That Keeps Giving
What began as a cheerful travel ad has now become a pop culture moment.
With stars like Mariah Carey, Jeff Goldblum, and Jess Glynne joining in, the meme has transcended the app and turned into a summer staple.
The blend of holiday vibes, celebrity humour, and a catchy backing track has proven irresistible—and it doesn’t seem to be slowing down anytime soon.
So, what’s next? At this rate, don’t be surprised if you see a Jet2-themed flash mob or a parody commercial soon.
One thing’s for sure—this meme’s boarding pass is stamped first class viral.