Reality TV star and former Apprentice contestant Luisa Zissman caused a stir online after revealing she had smashed her children’s iPads in a controversial Instagram post.
The 38-year-old mother of three explained she was frustrated with the hours her kids were spending on screens and wanted to focus on “sports and family” instead.
Alongside a photo of the broken device, Luisa wrote candidly: “I could pretend it’s all roses and sparkles, but today the kids pissed me off so much I smashed their iPads in front of them! No more tech for us, it destroys their brains, creates little monsters and makes them devils.
More sports, more family time & more discipline loading!”
A Divided Reaction From Followers
The post quickly drew mixed reactions.
Critics argued that destroying expensive devices—currently retailing from £329—was wasteful and questioned why Luisa didn’t use other disciplinary measures. One follower commented, “This upsets me.
People save hard all year to buy these devices for their children.
Surely there are better ways to teach discipline, like using parental controls.”
Others expressed concern that smashing belongings could traumatize the children or teach them to undervalue possessions.
“Unfortunately, I think it teaches them no value for money because they’ll now think it’s okay to smash expensive things,” one person warned.
Luisa Responds With Defiance and Humor
Unfazed, Luisa defended her actions. “That’s the point! Gentle parenting has exited this chat,” she said, emphasizing that she wanted her kids to witness the consequences of their screen obsession.
She also joked about being called “unhinged,” adding, “They haven’t been around long enough if they don’t get it.”
Some followers supported her approach, admitting they had done the same in their households.
One wrote, “Ziss, I snapped it in half and put it in the bin! This household is not a democracy and I do not negotiate with children!” Luisa replied, “THANK YOU! Someone sensible!”
Reflecting on the Online Backlash
Luisa later reflected on the strong reactions her post received, noting the mix of criticism and support.
She added a playful question box to her post asking, “Why do you care so much?” showing she was prepared for the debate her actions would ignite.
Controversy Isn’t New for Zissman
This isn’t the first time Luisa has stirred online debate.
Recently, she faced criticism over a bikini selfie, with some accusing her of being “unhealthy and malnourished.”
She hit back at the so-called “skinny shamers,” defending her lifestyle and emphasizing that her physique is the result of energetic, mostly clean living.
Luisa wrote, “If you got off your asses and stopped shoving stuff in your mouths, you wouldn’t be as fat.
Just because the majority of people are overweight does NOT mean it’s healthy,” underlining her refusal to be swayed by online judgments.
A Defiant and Vocal Presence Online
Whether it’s parenting, fitness, or lifestyle choices, Luisa Zissman continues to speak her mind, unapologetically sharing her opinions and sparking conversation among her followers.
Her blend of humor, honesty, and defiance ensures she remains a polarizing yet fascinating figure on social media.
