Big changes are underway at ITV, and one of its most familiar faces — Lorraine Kelly — is right in the middle of it all.
The popular presenter is reportedly considering her future with the network after major cutbacks were announced this week, drastically reducing the airtime and scope of her long-running morning show.
Lorraine’s Show Gets a Major Trim
ITV confirmed that Lorraine will now air for only 30 weeks a year instead of the usual 52, and the show’s duration is being halved — from a full hour down to just 30 minutes, running from 9:30am to 10am.
This shift also means Good Morning Britain will be extended to take over the 9–10am slot during the other 22 weeks of the year.
That’s not all — Lorraine’s stand-in hosts, Ranvir Singh and Christine Lampard, are no longer needed, as she’ll be presenting all of the remaining shows herself when it’s on air.
Growing Concern Over Lorraine’s Next Move
With these cuts, it’s no surprise that there’s anxiety behind the scenes.
According to reports, staff are deeply worried Lorraine might decide to walk away from the programme altogether.
“There are real concerns she could quit,” a source told The Mirror.
“Everyone on the team cares so much about putting out a great show, and there’s a fear that cutting it back so much will damage the quality.
Lorraine’s a perfectionist — she won’t want to put her name on something she doesn’t believe in.”
Another insider revealed that morale has hit rock bottom, with some staff members in tears over the uncertainty.
“It’s just confusing,” the source added. “The show’s doing well — so why pull the rug out from under it?”
Lorraine Opens Up About Her Absences
Over the past year, Lorraine presented just under 60% of her show’s episodes, often handing the reins to Christine and Ranvir.
But she recently spoke out about why she’d been stepping back.
In an interview with The Guardian, Lorraine shared that part of the reason was to care for her ill mother, and part was simply about wanting a change.
“I’ve been working my a**e off for 40 years,” she said candidly.
“It just felt like time to do other things too — more writing, more variety.
And it’s not unusual — most other presenters only do four days a week.”
She also addressed some of the public reaction to her reduced presence. “It was really hurtful, actually,” she admitted.
“People caring so much about me not being there — it felt strange.”
ITV Explains the Reason Behind the Cuts
ITV insists the changes aren’t about performance, but rather about shifting resources.
With costs going up, the network says it wants to focus more on drama series, like Mr Bates vs The Post Office, and major sporting events, including next year’s football World Cup.
A spokesperson emphasized, “This isn’t about underperformance.
In fact, the bosses are really pleased with Lorraine, This Morning, and GMB.
But to keep delivering great daytime content, we have to make some efficiencies.”
Big Staff Cuts and A Change in Production
The shake-up will affect over 220 jobs across ITV Daytime.
In a major production change, Good Morning Britain will no longer be produced by ITV Studios but instead by ITN, the same group behind ITV’s news division.
That could mean a staff merger between GMB and ITV News in the near future.
Despite these changes, ITV says no on-screen talent is expected to be let go, and that both Ranvir and Christine will remain part of the wider ITV Daytime family.
ITV’s Long-Term Vision for Daytime
Kevin Lygo, ITV’s Managing Director of Media and Entertainment, said these decisions are about future-proofing daytime programming.
He acknowledged the impact on staff but explained that the changes would allow ITV to continue offering trusted news, entertainment, and coverage — while freeing up money to invest in bigger, more expensive productions.
He noted, “Daytime has been a vital part of our network for over 40 years.
These adjustments will allow us to keep delivering the shows viewers love while expanding our reach across drama and live events.”
Staff React to Emergency Announcement
The news was delivered to ITV Daytime staff in an emergency meeting on Tuesday, led by Daytime boss Emma Gormley.
Understandably, the reaction has been emotional, with many team members uncertain about their roles moving forward.
What’s Next for Lorraine?
For now, Lorraine remains with the network — but with such a dramatic reduction in airtime, questions remain about how long she’ll stay.
She’s still passionate, still working, but with a desire for more personal projects and fewer hours, it’s not hard to imagine she may soon decide to close this chapter of her career.