London Marathon Organisers Change Medal Distribution Rules Causing Frustration Among Runners Who Were Not Informed of the New Policy

This year’s London Marathon is shaping up to be a major challenge for thousands of participants, not just in terms of the 26-mile course but also with a rule change that’s causing a lot of upset.

For the first time, runners are being asked to opt in if they want to receive a finisher’s medal, a move that’s leaving many disappointed and frustrated.

Medal Disappointment Sparks Outrage Among Runners

Since the London Marathon began in 1981, the tradition of handing out medals to weary finishers has been a key part of the event’s identity.

However, this year, organisers have implemented a new registration process where participants must explicitly choose whether they want a medal when they sign up.

The change has sparked outrage, as many runners either missed the update or believe they opted in, only to receive a bib marked with “no medal.”

The controversy isn’t just limited to the London Marathon; similar issues are also affecting participants in the upcoming Brighton Marathon.

The rule change has caught many off guard, and frustrated runners are taking to online forums to voice their complaints.

Organisers Defend Change for Sustainability

The organisers have defended the new rule, citing environmental concerns.

They argue that providing a medal for every entrant has a significant impact on the event’s carbon footprint, with many of the medals being produced in China.

By limiting the number of medals distributed, the marathon organisers hope to reduce their environmental impact.

While the organisers’ intentions are rooted in sustainability, some participants aren’t convinced.

One runner vented, “Who the hell runs a marathon and doesn’t want a medal?!” Another added, “Completing the race is an achievement in itself, and everyone who finishes deserves recognition and a medal, regardless of whether they opted in or not.

It’s about the effort, perseverance, and the spirit of pushing through to the finish line!”

London Marathon Promises to Fix the Issue

In response to the backlash, the organisers have reassured participants that anyone who wants a medal will still receive one.

A London Marathon spokesperson explained, “We’re aware that some participants who have registered for the 2025 TCS London Marathon may not have ticked the box to request a finisher’s medal, but would like one.

Our processes ensure that anyone who wants a medal will get one.”

The new system, aimed at sustainability, is part of the marathon’s broader efforts to reduce its carbon footprint.

Previously, medals and T-shirts were automatically given to all entrants unless they opted out, but now, the onus is on each runner to make the choice.

Emphasis on Sustainability and Eco-friendly Alternatives

As part of their commitment to sustainability, organisers have also encouraged participants to make their way to the race by foot, bicycle, or public transport, rather than driving.

Additionally, runners can choose to have a tree planted in their name instead of receiving a T-shirt, thanks to a partnership with the initiative “Trees Not Tees,” which helps reduce waste at events.

With about 50,000 runners expected to take part in the marathon on April 27, the event organisers are doing their best to balance the excitement of the race with their environmental goals.

However, the medal controversy is undoubtedly going to be a talking point for many in the lead-up to the event.