Fans of This Morning were left rubbing their eyes on Thursday as Lisa Snowdon’s latest fashion segment took an unexpectedly handsy turn.
The 53-year-old model and style guru made headlines after groping a guest during a live makeover at Bluewater shopping centre in Dartford, Kent.
Live from the Shops: A Fashion Makeover Goes Awry
Lisa was on location with hosts Rylan Clark and Sian Welby, helping three shoppers find perfect weekend outfits.
Chatting with the hosts, she praised the participants, saying, “Luckily for me, the gorgeous ladies that I jumped on at 10 o’clock this morning have been amazing!”
But it wasn’t long before her compliments took an eyebrow-raising turn.
While styling Carolyn, who wore a floral teacup dress and wanted a less “retired” look, Lisa grabbed her breast and commented, “You’ve got great boobs, so you’re showing those puppies off!” She quickly followed up with, “It’s a beautiful dress, you look stunning!”
Viewers Take to Social Media in Shock
The moment quickly went viral on X (formerly Twitter), with viewers visibly red-faced and sharing their disbelief.
One wrote: “Imagine being a member of the public and agree to appear in a fashion segment, only to have your t**s groped by Lisa Snowdon #thismorning.”
Other reactions called out Lisa for overstepping boundaries:
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“Can Lisa Snowdon keep touching these women so much, especially on the breasts? Give them some personal space!! #thismorning”
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“Yeah give peoples personal stuff! #thismorning”
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“She just rubbed her finger down her right boob #thismorning”
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“Lisa running around a shop yelling at shoppers. Not good viewing… just chaotic and unwatchable #thismorning”
A History of Awkward Fashion Commentary
This isn’t the first time Lisa’s fashion critiques have left viewers cringing.
Last summer, during a segment called The Ultimate Summer Trousers, she made a pointed remark about skinny jeans while Alison Hammond happened to be wearing a pair live on air.
“Stay away from the skinny jeans, who looks good in a skinny jean except for Elizabeth Hurley?” Lisa commented.
Alison quickly responded, “Oh I do like a skinny jean!” Lisa shot back, “Yeah but it just shows lumps and bumps that aren’t there,” leaving both Alison and viewers in an awkward silence.
Catching the Show
This Morning continues to air weekdays on ITV1 from 10am and can also be streamed on ITVX, where fans can see firsthand the chaos and laughter that often comes with Lisa’s bold style advice.