Khloe Kardashian has found herself back in the middle of an old conversation — the one about her photos.
The 41-year-old reality star just unveiled the campaign for her new perfume, Almost Always, and instead of just celebrating the launch, many online users zeroed in on how she looked in the images.
A Look That Sparked Questions
The new campaign shows Khloe in a light lavender bodice paired with an elaborate floral headpiece, giving off a dreamy, fantasy-painting vibe.
Her skin appears ultra-smooth, her features razor-precise — almost like the pictures were glossed with a digital varnish.
To some fans, it was hard to tell whether the photos were supposed to be editorially artistic or if Khloe had once again leaned heavily into editing software.
The comments rolled in fast. “Didn’t you say you weren’t Photoshopping anymore?” one person asked.
Another chimed in simply: “Well done, Photoshop.”
A third didn’t hold back, claiming her face looked “manufactured.”
Praise Still Pouring In
But it wasn’t all criticism. Plenty of followers swooned over the new look, calling her “timeless” and even declaring the look her “best ever.”
As usual with Kardashian content, the reaction was divisive — but undeniably loud.
A Pattern Fans Recognize
This isn’t the first round of déjà vu for Khloe.
Back in April, viewers of her Hulu series raised eyebrows when an episode showed her at a photoshoot for her podcast artwork.
The behind-the-scenes footage showed Khloe looking noticeably different from the ultra-perfect image that wound up being chosen.
One Reddit user even posted side-by-side screenshots that sent commenters into disbelief.
Many couldn’t wrap their heads around how dramatically edited the final image appeared, especially compared to the raw footage.
Not the First Campaign Under Scrutiny
Even her previous fragrance, XO, came under the microscope.
Viewers who saw Khloe posing during filming thought she looked lovely naturally — but when the polished final photo dropped, some fans said they were stunned at how little it resembled her.
One person admitted they nearly spit out their water when they saw it.
The discussion quickly shifted from shock to sympathy.
Khloe’s critics and defenders alike agreed on one thing: the heavy edits don’t reflect the Khloe they see on camera.
Several commenters worried that she was being held to impossible standards — and holding herself to them too.
The Larger Debate About Beauty Expectations
The reactions kept rolling in. Some users said they now assume every celebrity photo is altered beyond recognition, while others commented on the unrealistic beauty standards such images promote.
“That doesn’t even look like the same person,” one wrote.
Another compared the final photo to an “AI version of Khloe,” while someone else bluntly critiqued the lighting around her neck as “not even good Photoshop.”
Khloe Says She’s Pulling Back on Editing
Interestingly, Khloe has already publicly addressed her past approach.
Over the summer, she revealed on her podcast Khloé in Wonderland that she’s been making a conscious effort to stop “heavily” editing her photos.
She admitted that there was a period when she felt surrounded by people who made her think altering everything was normal — and even necessary.
“It was the era,” she explained, noting that filters once dominated social media so much that people forgot what their real faces looked like.
Seeing Herself Clearly Again
Khloe said that hosting a video-heavy podcast doesn’t give her much wiggle room to hide behind digital tweaks.
She acknowledged that on some days she feels tempted to use filters, especially when she’s not feeling her best, but she’s learning to work through it.
She also looked back at older, heavily retouched photos and cringed a little.
Some edits made her feel like she resembled a cartoon.
“It’s humiliating that I ever thought that was me,” she admitted.
Rewriting Her Own Rules
Khloe explained that she’s had to mentally reset her relationship with filters and editing. “This isn’t real,” she reminded herself.
“That’s not how I look, and I don’t want to look like that.”
It’s a shift toward self-acceptance — one that seems to be a work in progress.
Family, Focus, and Moving Forward
Khloe — the youngest of the trio of older Kardashian sisters — shares her two children, True and Tatum, with her ex, NBA player Tristan Thompson.
Between motherhood, her podcast, and her business ventures, she has a lot in motion.
So while the conversation around her photos isn’t new, how she responds to it seems to be evolving.
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