Kanye West faces massive backlash after using Super Bowl platform to promote website selling offensive swastika T-shirts

It seems like Kanye West has once again found himself at the center of controversy, but this time, it’s making headlines for all the wrong reasons.

The rapper, now known as Ye, sparked outrage after using the massive Super Bowl audience to promote a website selling swastika-emblazoned T-shirts.

The move has been widely condemned, with organizations like the Anti-Defamation League (ADL) calling it an act of “vile antisemitism.”

Website Goes Offline

Following the backlash, Kanye’s website mysteriously went down.

Visitors trying to access it were met with an error message stating it was “unavailable.”

While it’s unclear whether the site crashed due to technical difficulties or was taken down by Shopify (which hosts the store), the timing is undeniably suspicious.

Many speculate that the uproar over the offensive merchandise may have led to its removal.

A Shocking Super Bowl Stunt

Kanye’s online store originally had only one item listed—a $20 white T-shirt featuring a swastika.

The release came hot on the heels of an already controversial Super Bowl stunt.

The rapper had aired a bizarre close-up video of himself as an advertisement, directing viewers to visit his online shop.

In the clip, he joked about spending all his ad budget on new teeth, leaving him with no choice but to shoot the commercial on an iPhone.

Antisemitic Tweets and Outrage

Just before launching the T-shirt, Kanye unleashed a series of offensive tweets, including outright support for Adolf Hitler and declarations that he would never “trust or work with Jewish people” again.

He also refused to apologize for his remarks, further fueling the fire.

The ADL responded swiftly, condemning Kanye’s actions and pointing out that the T-shirt was labeled “HH-01″—a known neo-Nazi code for “Heil Hitler.”

Calls for Action

The ADL and other organizations have urged platforms and brands to take action against Kanye, highlighting the dangers of allowing his rhetoric to spread unchecked.

They also called on Fox Sports to apologize for allowing the rapper’s ad to air during one of the biggest televised events of the year.

A History of Controversy

This isn’t the first time Kanye has faced criticism for antisemitic comments.

In 2022, he made a series of remarks that led to brands like Adidas cutting ties with him.

While he initially apologized back then, his recent outbursts suggest he has doubled down on his stance.

His tweets from this past week, filled with racist, homophobic, and sexist statements, have only intensified concerns about the influence he holds over millions of followers.

Industry Leaders Speak Out

Religious and advocacy groups worldwide have condemned Kanye’s actions, warning that his platform allows him to spread dangerous ideas.

The American Jewish Committee emphasized that his continued use of social media to push antisemitic rhetoric poses a real threat, particularly as antisemitism is on the rise globally.

What’s Next for Kanye?

With his website down, his X account deleted, and mounting criticism from all directions, the question remains—what’s next for Kanye West? Will brands and social media platforms take stronger action against him, or will he find another way to make headlines? One thing is certain: his latest controversy is one of his most disturbing yet.