...By Lola Smith for TDPel Media.
Much has been discussed about the prolonged trophy drought of Kaizer Chiefs in the Premier Soccer League (PSL), which now spans eight years.
The last time the Glamour Boys celebrated silverware was during the 2014-15 DStv Premiership, making it a considerable stretch of time that has seen significant changes and developments in the world.
The Changing Landscape
During this trophy drought, numerous noteworthy events and trends have emerged, signifying the passage of time and the evolving landscape in which Kaizer Chiefs operates.
Let’s take a look at some of these notable shifts.
TikTok: The Rise of a Social Media Giant
TikTok, the popular social media platform, burst onto the scene in September 2016.
Since then, it has become a ubiquitous presence in the lives of many, even finding its way onto other platforms like Instagram.
Surprisingly, even Pitso Mosimane, a well-known figure in South African football, has joined TikTok.
It is remarkable to consider that Kaizer Chiefs‘ trophy cabinet has remained empty throughout the entire TikTok era.
COVID-19: A Global Pandemic and Its Impact
The outbreak of the COVID-19 pandemic is another significant occurrence that has shaped the past few years.
While the pandemic brought its fair share of challenges, including quarantine periods and empty stadiums, it also provided an opportunity for fans to consume content on platforms like TikTok and witness football matches in unique circumstances.
Fidget Spinners: A Trend That Faded Away
Around 2017, fidget spinners gained immense popularity, particularly among teenagers and pre-teens.
These spinning toys, although initially intriguing, eventually lost their appeal and faded into obscurity.
Nevertheless, it serves as a reminder of the passing trends that have come and gone during Kaizer Chiefs’ trophy drought.
The Impossible Burger: Expanding Options for Vegetarians
In 2016, the launch of the Impossible Burger brought plant-based meat alternatives to the forefront.
This innovation not only catered to vegetarians but also offered an experience that mimicked real meat consumption.
While personal preferences vary, it is noteworthy how dietary choices have expanded and diversified over the years.
Diverse Makeup Shades: Embracing Inclusivity
Before 2017, the makeup industry had limited options when it came to catering to a wide range of skin tones.
However, Rihanna’s Fenty Beauty brand disrupted the market by introducing 40 shades of foundation, providing a more inclusive selection.
This move spurred other companies to follow suit and address the lack of diversity in the cosmetics industry.
Analysis and Commentary
Kaizer Chiefs’ ongoing trophy drought signifies a significant gap in their accomplishments.
While they were celebrating their last PSL title in 2015, technologies such as Ultra high-definition TVs and the Apple Watch were just beginning to make their mark.
The memory of that victory may feel distant, but it also serves as a reminder of the relatively recent past.
As the years have passed since Kaizer Chiefs’ last trophy win, the world has witnessed numerous changes and advancements.
The emergence of TikTok, the impact of COVID-19, the rise and fall of fidget spinners, the introduction of the Impossible Burger, and the push for diverse makeup shades all represent the evolving landscape in which Kaizer Chiefs seeks to reclaim their former glory.
The upcoming match against their rivals, Orlando Pirates, is an opportunity for them to make strides towards ending their trophy drought and writing a new chapter in their history.