Intel marketing its latest consumer GPUs as Intel Arc

The chipmaker Intel is marketing its latest consumer GPUs as ‘Intel Arc,’ a new graphics brand.

Arc’s “Alchemist” brand incorporates both hardware and software powering GPUs to deliver higher gaming performance on laptops and desktops. This could be a big slap in the face to the technologies of AMD and NVIDIA (or not, who knows?).

Robert Chandler, VP/GM of Products and Solutions at Intel, boasted:

“The launch of the Intel Arc brand and the reveal of future hardware generations signifies Intel’s deep and continued commitment to gamers and creators everywhere. We have teams doing incredible work to ensure we deliver first-class and frictionless experiences when these products are available early next year.”

We have yet to hear which devices will feature Intel Arc graphics, but here’s a sneak peak of the pre-production resolution. We’re not gonna lie, these graphics are looking pretty good.

$INTC closed down 0.04% today.

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