Businesses have so many options when it comes to marketing their business. Many of these are affordable but cost a little more time. Despite the cost-effective SEO options, over 70% of companies prefer to cast their budgets towards PPC campaign. That is not surprising when you consider that 64.6% of people click on Google ads when they shop online. Another major driving factor of PPC is the immediate results that can come from it. Strategically created PPC campaigns can improve leads, traffic, and sales almost instantly when your ad starts running.
However, PPC campaigns are a bit more complicated and require careful planning.
This is why you need the help of SEO Sydney experts to achieve several goals with PPC, including, increasing traffic, identifying new leads, including brand reachability and conversions. Creating a successful PPC campaign takes a lot of strategic planning to ensure success. Use this guide to guarantee your first PPC campaign is a successful one.
Brainstorm possible keywords:
Every successful PPC campaign starts with research, specifically customer research. Before launching your PPC campaign, you should know what your customers want, what they are looking for and how they will search for your services or products. You can load up a campaign with random keywords, but if your customers are not searching for your service or product using the phrases you target, your campaign will not be successful. Write down as many possible keywords as you can. The better your keywords are, the more clicks your ad will get.
Create a killer call to action:
Before creating the CTA or call to action, determine what goal are you trying to achieve with your PPC campaign. Once you know what you want to show, make sure that your target audience gets what they want. Make sure the call to action in your PPC ad matches the site or landing page as well. According to experts in SEO in Sydney, successful call to actions includes call now, chat, or a form to fill out.
Optimise your landing page or website:
Analyse what is in your web page and the landing page so that the work is in conjunction with your PPC ad. When a prospective buyer clicks on your PPC ad, it means that the ad’s content has given them something and they want to learn more about it. If the link takes them to an unrelated page, then the prospects will leave. Therefore it is significant to create a landing page that coincides with your contents.
Make sure that your landing page and website is optimised for performance. Do they look good on a computer and a mobile device? If the prospect gets there and takes too much time to load or is not visually appealing on the device they use, they will not stay.
If you follow through all the tips outlined here, your PPC ad campaign will be successful, and you will see an improvement in your conversion rates. The best digital marketing strategies are those that are planned and executed and then rechecked and implemented. It is always advised to work with an SEO company in Sydney for better outcomes.