Modern business is a competitive landscape, and leveraging intellectual property (IP) is one of the keys to standing out from the crowd.

From movies and games to sports and branded experiences, companies build a lasting bond with their consumer base by getting a buy-in from their unique IP, while also broadening their audience to unlock new revenue streams.

This kind of branding is pertinent across multiple sectors, allowing businesses to create an identity that is unique to them.

Take a look at some of the areas where a commitment to honing their IP has paid dividends.

Online Casino Gaming

There are thousands of slot games available to avid players, but some remain popular while others exist at the bottom of the pile.

In keeping with their roots, Paddy Power hosts several slots with prominent Irish themes.

One of the standouts is Luck O’ The Irish Fortune Play Slot, which taps into the age-old charm of the nation’s mythic history, including rainbows, pots of gold, and leprechauns.

Paired with good fortune, users return to the recognizable theme but are kept entertained by the exciting features and gameplay.

The Role of IP in the Movies

Film franchises were one of the first to really take the ball and run with their IP benefits.

You could name dozens that have done it well, but few have built a legacy like “007” himself, James Bond.

Ian Fleming first wrote about the British spy in 1953, with the first film coming out in 1962, but Bond is still going strong 27 cinema outings later.

Key markers have made the franchise constantly stand out, with the famous gun barrel opening sequence, unmistakable catchphrases, and the protagonist’s favorite drink – you know the one.

Since IP utilization has become even more important to success and revenue building, there have been iconic Omega Seamaster 007 Editions and even the one-off Rolls Royce Phantom Goldfinger.

Blending storytelling with consistent branding and diverse merchandise, Bond has never been out of the public eye.

Why is Intellectual Property Crucial to Success?

Fans and consumers build an emotional connection with the IP associated with their favorite films, games, and characters. And when they feel something, they return.

However, the creative crafting of merchandise and mediums means they can keep investing in the products without getting bored.

The most successful companies have monetized the same IP across different markets, appealing to demographics of all kinds, offering them value through narratives and enjoyment without letting their standards slip.

Building New IP Strategies

Source: Pexels

The last few years have seen brands find new ways to keep their IP in the hearts and minds of their fans.

Now more than ever, it can be in the consciousness of their supporters around the clock, with mobile apps able to feed notifications nonstop, while offering bonuses for loyalty.

They can offer exclusive access to the most ardent fans via social media and subscription services, making their products out there 24-7.

The ability to strategically deploy intellectual property remains an essential pillar of innovative business strategy.

This article was published on TDPel Media. Thanks for reading!

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