Holly Willoughby turned heads again this week, sharing her latest glossy campaign for Wylde Moon on Instagram.
The 44-year-old former This Morning presenter debuted a fresh style, trading her usual floral ITV frocks for a sleek black vest paired with relaxed, beachy waves.
Minimal Makeup and Personal Touches
Holly kept her look natural, showing off minimal makeup and completing her ensemble with a straw sun hat.
A delicate gold chain necklace featuring the initials of her three children—Harry, 16, Chester, 10, and Belle, 13—added a personal touch.
In the Instagram post, she posed alongside one of her perfumes, which was being offered at a discounted price for the weekend.
“As summer draws to an end and the pile of unlabelled school uniform looks impatiently at you from the corner, I swear mine tutted at me as I walked past!
Here’s a little treat to raise your spirits…Starting now, we’re giving you 15% off our best-selling Eau de Parfum all weekend!” she wrote.
Career Setbacks and New Opportunities
The post comes after a string of career changes.
Holly’s Netflix show Celebrity Bear Hunt was cancelled after just one series due to high production costs.
Earlier, her other programmes—including Dancing On Ice and You Bet!—were also axed, and she stepped back from presenting duties on some shows.
Despite these setbacks, Holly remains in high demand.
According to The Sun, she could front the reboot of the classic series Record Breakers, produced by her husband Dan Baldwin, 50.
A source said she would be the “perfect fit” for the show, which is still in early development with no channel attached.
Links to High-Profile Reboots
Holly has also been connected to a revival of Cilla Black’s Blind Date, alongside presenters like Claudia Winkleman and Davina McCall.
While earlier rumours suggested a BBC comeback, the show is now expected to launch on Disney+.
Sources suggest Holly could command deals worth up to £10 million to take on the role, following her previous hosting of a reboot of Surprise Surprise.
A TV Power Couple
Holly and Dan Baldwin are often described as a powerhouse pair in British television.
While she brings public appeal and star power, Dan has a track record of producing hit shows.
Together, they are well-positioned to create successful television ventures.
Holly’s Longstanding TV Legacy
Holly has been a familiar face on ITV and ITV2 for years, hosting shows including Surprise Surprise, Celebrity Juice, The Games, The Xtra Factor, and I’m A Celebrity.
She is perhaps best known for co-hosting This Morning alongside Phillip Schofield from 2009 until 2023, and for leading Dancing On Ice.
Despite recent career shifts, Holly continues to attract attention both on-screen and in the world of brand campaigns.
