Head Brand Manager / Strategist at Karferry Limited – TDPel Jobs
At KarFerry Limited, we take on specialised consulting in the area of Outsourcing, Technology and Recruitment. By combining our passion for people with the power of today’s technology, we support people and organization in realizing their full potential by continuously developing a workforce and the appropriate technology that will ensure your organizational capacity includes a highly productive workforce and efficient support systems for your business success.Location: Ikeja, Lagos,
Key Responsibilities / Targets (if any)
Work with your team to brainstorm new and innovative growth strategies.
Making strategic decisions and providing leadership/guidance to team members to implement those decisions
Ensure that our work is informed by the strongest insights that drive our clients’ brand and business.
Liaising with clients and building strong working relationships/partnerships
Identifying trends in a bid to optimize performance based on the insights provided
Craft organization’s differentiation strategy
Conduct competitive research to identify our strengths and weaknesses
Assess the performance of our advertising campaigns and events
Develop brand architecture, positioning and strategy.
Oversee and manage all ATL & BTL projects
Develop and monitor campaign budgets.
Ensure all brand activities are in line with the brand key vision and category strategy
Ensure the agency continues to deliver on quality services.
Candidates should possess a Master’s Degree / B.Sc qualification with 5 – 8 years work experience.
Competences Required for the Job:
Ability to develop insights from data that improve marketing effectiveness
Portfolio of brand-building projects is a plus
Creative and compelling storyteller.
Excellent understanding of the full marketing mix
Experience developing marketing strategies based on market segmentation
In-depth knowledge of various platforms (both Online & Offline)
Clear vision for the knowledge need of the organization’s employees and partners.
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