Harrison Sullivan, widely known online as HSTIKKYTOKKY, presents himself as a millionaire trader living the dream life: £20 million a year, luxury supercars, and globe-trotting adventures.
But behind the flashy Instagram posts and TikTok videos lies a very different reality.
Far from earning the eye-watering sums he claims, Sullivan often scrambles to maintain the illusion of wealth long enough to film his next social media clip.
The Illusion of Luxury
The sports cars, lavish parties, and exotic locations Sullivan flaunts are often rented or borrowed temporarily to stage videos.
These displays are carefully crafted to captivate his 178,000 followers and entice new ones, sustaining the persona of a young, untouchable millionaire.
The real goal? Encouraging impressionable young men to invest in his unregulated trading schemes, hoping to emulate his supposed lifestyle.
A Controversial Digital Persona
Sullivan, 24, grew up in Brentwood, Essex, and first attracted attention with fitness videos during his teenage years.
Over time, his online presence became more provocative, aligning with controversial figures like Andrew Tate and embracing a ‘pick-up artist’ persona.
His content frequently objectifies women and sparks clashes with other creators, adding to the spectacle of his brand.
Questionable Business Ventures
Despite claiming financial expertise, Sullivan’s track record is shaky.
Four businesses listed under his name have been dissolved within the last two years, including his most recent company, HS Solutions Ltd, which lasted less than a year.
His trading channel, FINE$E, promises rapid wealth to subscribers through WhatsApp, Telegram, and Signal, but regulators have flagged it as potentially fraudulent.
Overseas Adventures and Legal Troubles
Sullivan has a history of dodging authorities, including fleeing the UK after crashing a £230,000 McLaren, leaving a friend injured.
He claims to now reside in Dubai, frequently traveling across Europe to produce content.
His social media posts boast private jets, a property empire, and extravagant spending, but neighbors and skeptics report cars being repossessed and bailiffs visiting his family home in Brentwood.
Social Media Bravado and Family Claims
Sullivan often uses tales of generosity—retiring his mother, buying her a Dubai flat, and paying off his grandparents’ mortgage—to lure followers.
He showcases this wealth on platforms like TikTok, encouraging young men to join paid trading groups with promises of fast financial gain.
However, the Financial Conduct Authority has warned that these schemes may be scams.
Violent and Public Incidents
Sullivan’s online antics aren’t limited to wealth flaunting.
He’s been involved in public altercations, including a violent brawl in Magaluf captured on live stream, and clashes with security personnel at clubs.
His confrontational style extends to interactions with public figures, such as Louis Theroux, whom he has falsely accused of connections to criminal cases.
Exploiting Attention for Profit
Even when Sullivan admitted in March 2023 that his luxury lifestyle was a lie, the revelation was part of another attention-grabbing move.
He leveraged the “broke influencer” narrative to promote a new revenue stream on OnlyFans and Telegram, continuing to manipulate followers for personal gain.
The Real Commodity
The most consistent thing Sullivan “flexes” is the gullibility of his audience.
From rented Lamborghinis to fabricated online fortunes, every stunt is designed to reinforce the illusion of success.
While some young fans may be captivated by the spectacle, the reality behind the social media persona is far more sobering.
