In a world where family life is constantly evolving—from how we work to how we raise our kids—venture capital firm Halogen Ventures is doubling down on innovation.
Based in sunny Los Angeles, this forward-thinking team just announced the close of their third fund, raising $30 million to fuel their mission: investing in the ever-growing “Future of Family” space.
Big Names Behind the Investment
The new fund isn’t just backed by optimism—it’s backed by some serious players.
Among the limited partners are Innovate Alabama (powered by the State of Alabama), Fenwick’s Fund of Funds, and influential entrepreneurs like Candace Nelson (best known as the founder of Sprinkles Cupcakes), Mike Evans (Grubhub’s founder), Gingerbread Capital, and Lanyon Advisors.
Where the Money’s Going
So, where will this $30 million be put to work? Halogen Ventures is focusing on five key areas that directly affect modern families:
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Childcare solutions
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Education and EdTech innovations
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FamTech (technology made for families)
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Child and youth services
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The digital workplace, especially as it intersects with family life
This focus reflects how families are adapting in a post-pandemic, tech-first world—and Halogen wants to support the startups building those solutions.
Meet the Women Driving It All
Leading this charge is an all-star team of women with serious investing chops: Jesse Draper, Ashley Balla, Jennifer Kwan Mandelbaum, Adriana Gadala-Maria Ochi, and Julia Richter.
Together, they’ve carved out a reputation for spotting high-potential companies that are shaping the way families live, learn, and connect.
A Track Record of Early Wins
Halogen Ventures isn’t new to this game.
They’ve already invested in more than 75 early-stage startups that are changing the landscape of consumer technology.
Their portfolio includes names you might recognize, like:
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Everlywell (home health testing kits)
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Babylist (a go-to baby registry for modern parents)
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HopSkipDrive (a rideshare solution for kids)
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Metropolis (a tech-driven parking platform)
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Flex (a reimagined period product brand)
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ThisisL. (acquired by Procter & Gamble)
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Squadapp (acquired by Twitter)
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Eloquii (a plus-size fashion brand bought by Walmart)
Shaping a $7.5 Trillion Market
The “Future of Family” isn’t just a buzzword—it’s a massive, $7.5 trillion market.
From how parents manage their work-life balance to how children access education and care, the space is ripe for disruption.
And Halogen Ventures is betting big that the next wave of great ideas will come from bold startups tackling these family-first challenges head-on.
Looking Ahead
With this new fund, Halogen Ventures is continuing its mission of investing in the future of families—supporting founders who are building real-world solutions for everyday challenges.
If the past is any indicator, they’re just getting started.