It looks like Hailey Bieber might be ready to turn the page on her beauty empire.
After nearly three years of running her successful skincare brand Rhode, there’s buzz that she’s considering selling it—for a jaw-dropping $1 billion.
That’s right, the model and entrepreneur may be on the brink of one of the biggest beauty brand deals in recent memory.
But the road to a billion-dollar sale isn’t exactly smooth, and there’s a lot more going on behind the scenes.
From Passion Project to Power Brand
Launched in June 2022, Rhode quickly made waves in the skincare world, offering sleek, minimalist products like Glazing Milk, Barrier Restore Cream, and viral lip treatments.
Hailey, now 28, has been the face and force behind the brand, which has racked up an estimated $200 million in sales since its debut.
Though she’s the majority owner and has poured her heart (and money) into it, Hailey has recently brought on financial heavyweights J.P. Morgan and Moelis to explore potential sale options.
Why Selling Rhode Might Be Tricky
Despite Rhode’s clear success, insiders say closing a billion-dollar deal could be tough.
One major reason? Distribution—or the lack of it. Right now, Rhode is mostly a direct-to-consumer brand, sold exclusively online.
While there have been whispers about a potential retail partnership—possibly with Sephora—it hasn’t materialized yet.
One industry insider told WWD, “The market’s too shaky right now to justify writing that kind of check for a brand with limited reach.”
Celebrity-Founded Brands Facing Hesitation
Even with star power, investors are hesitant. Other celebrity-led beauty brands like Selena Gomez’s Rare Beauty or Makeup by Mario haven’t landed billion-dollar deals either.
According to sources, buyers are becoming wary of brands that are heavily tied to one personality—especially when those brands are still young.
“Too young, too big, too founder-reliant,” one source summarized. “That combo makes buyers nervous.”
The Social Media Double-Edged Sword
While Hailey’s Instagram presence has helped Rhode go viral, not everyone sees that as a good thing in the long run.
One source pointed out that businesses depending on social media buzz can struggle with consistency. “Going viral drives traffic, but it’s hard to maintain.
Big spikes aren’t always sustainable,” they said.
That may be why brands are now being encouraged to step away from chasing fleeting virality and focus on longevity instead.
Hailey’s Heart Is Still in It—for Now
Despite rumors of a sale, Hailey has been deeply involved in Rhode every step of the way.
In an interview with PopSugar last year, she opened up about her fears, excitement, and the vulnerability of putting her vision out into the world.
“I’m the majority owner, and I invested the most in this brand,” she shared.
“My biggest hope is that people love it for what it is—and for the quality.”
Meanwhile, Justin Has His Eyes on Fashion
While Hailey navigates big business decisions, Justin Bieber has been quietly working on something new of his own.
This week, he teased a fresh fashion line called SKYLRK, posting images of hoodies, shoes, and accessories.
The website is live—but right now, fans can only sign up for updates.
It’s not Justin’s first dip into fashion; he previously launched Drew House back in 2019.
What’s Really Going on With Hailey and Justin?
Amid all this, there’s been swirling speculation about the state of Hailey and Justin’s marriage.
Fans went into overdrive recently after Hailey appeared to unfollow Justin on Instagram—though she later explained it was just a glitch.
Still, sources close to the couple admit things aren’t perfect. “They know their relationship could be better,” one insider said. “It’s not as bad as the internet makes it seem, but it’s strained.”
Friends have even suggested couples therapy to help them reconnect.
Justin’s Emotional Struggles in the Spotlight
Over the past few months, Justin has opened up about his inner battles on social media.
In one post, he admitted to sometimes feeling “inauthentic” and “like a fraud,” sharing the pressure of public life and the struggle of staying true to himself.
He also confessed to anger issues and feelings of unworthiness in emotional Instagram stories.
Fans grew concerned when he shared photos of himself smoking from what looked like a bong and a video of him lighting up a joint.
But his team quickly clarified—Justin’s not doing drugs and is actually in a better place emotionally.
Parenthood, Privacy, and the Bieber Bubble
Despite the drama and rumors, the Biebers seem to be holding on to what matters most—their growing family.
In August of last year, they quietly welcomed their son, Jack Blues.
While they’ve shared small glimpses of parenthood on social media, they’ve chosen to keep their son’s face private.
At the end of the day, it seems like both Hailey and Justin are navigating huge life transitions: business moves, personal struggles, and a growing family—all under the watchful eye of the public.
What’s Next for the Biebers?
As Hailey weighs whether to part ways with Rhode and Justin explores a new fashion venture, one thing’s clear: they’re both chasing growth in different ways.
Whether or not Rhode ends up in someone else’s hands, it’s already left its mark on the beauty world—and Hailey, no doubt, will keep building whatever’s next.
Only time will tell what the future holds for the Biebers.
But for now, they seem to be figuring it out—together.
