Small and medium-sized enterprises (SMEs) across Africa often face hurdles when it comes to keeping up with rapidly evolving technology and digital trends.
To tackle these challenges head-on, the Skills for Business programme has been designed to provide practical, hands-on training in areas like artificial intelligence (AI), digital marketing, and e-commerce.
Building on Proven Success
This programme is an evolution of Google’s Hustle Academy Business Bootcamp, which has already empowered over 15,000 SMEs across the continent since 2022.
It also incorporates HP LIFE’s extensive library of more than 30 training modules, accessible in eight languages online, via mobile app, and even offline.
Together, these resources offer a flexible learning experience tailored to the needs of modern businesses.
What Participants Gain
Participants can expect a mix of interactive modules and expert-led virtual workshops. Key focus areas include:
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Boosting productivity with AI: Learn how to automate tasks and make smarter business decisions.
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Mastering digital marketing essentials: Build a stronger online presence and attract more customers.
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Launching e-commerce ventures: Navigate the digital marketplace to expand your business reach.
These tools are specifically designed to help SMEs operate more efficiently, grow their customer base, and enhance their online visibility.
How to Join the Programme
If you’re interested in the 2025 HP-Google Skills for Business Programme, here’s how to get started:
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Review the programme information on this webpage to ensure you meet the eligibility criteria.
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Sign up for a free 3-hour virtual training covering Digital Marketing, AI, and E-Commerce.
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Gain access to three additional self-paced courses focused on funding, customer experience, and more.
