Generation Z transforms dating culture in the United States by embracing situationships and avoiding commitment in the age of social media

Generation Z, generally those born between 1997 and 2012, are rewriting the rules of dating — and not necessarily for the better.

In an era dominated by dating apps, swiping culture, and endless digital options, relationships have morphed into a kind of game, with excitement often outweighing substance.

For many in this generation, the concept of a “situationship” has become a staple.

Defined as a romantic connection between two people who aren’t officially a couple but are more than friends, situationships allow for intimacy without commitment — a perfect playground for validation-seekers who fear tying themselves down.

Dopamine, Desire, and Digital Addiction

Relationship consultant David Kavanagh explains that much of Gen Z’s reluctance to commit comes down to dopamine addiction.

Growing up with smartphones and the internet has wired young people to chase constant novelty.

Swiping right, receiving likes, and scrolling endlessly delivers small bursts of pleasure — but it also fosters perpetual dissatisfaction.

“You swipe on Tinder, Bumble, or Hinge, you match with someone, and immediately you’re thinking: ‘Who’s next?’” Kavanagh said.

“People want the next thing, the next person, the new experience

. That’s driving many situationships, because investing fully in one person feels risky if there might be someone better out there.”

It’s a cycle that bleeds into broader life choices too.

Young people are constantly sold the idea that there’s always a “next level” to strive for — a better watch, a more effective supplement, a higher degree.

Relationships, Kavanagh argues, are no different.

“If you run with the idea that there’s always someone better than the person you’re with, you’ll never be satisfied.”

Consumerism Meets Relationships

The culture of endless consumption amplifies the problem.

From gadgets promising improved sleep to supplements claiming to reverse aging, corporations have trained Gen Z to feel incomplete, always chasing more.

Kavanagh sees this as a deliberate, profit-driven system.

“We’re basically pawns in a larger game, being fed the worst value systems rather than the best,” he said.

From education to romance, the message is the same: don’t settle, keep looking, keep wanting.

Breaking the Cycle

So, what’s the antidote to the dopamine trap? Kavanagh emphasizes the need for presence and gratitude.

Instead of endlessly scrolling through social media, comparing themselves to curated versions of others’ lives, young people should focus on their own experiences and relationships.

“Get off social media. Be physically, emotionally, and psychologically present with someone,” he advises.

“Talk to them. Look at them. Stop half-connecting while watching a movie or checking your phone.

Human connection is real, and it’s where value lies.”

He stresses that happiness in relationships requires satisfaction with what you already have — not what’s constantly being sold to you as better or newer.

The challenge, he warns, is that many in Gen Z may never experience contentment if they fail to slow down and engage fully with the people in their lives.

The Power of Presence

Kavanagh encourages Gen Z to experience life offline — the highs, the lows, and everything in between.

To step away from screens and invest in actual moments with friends, potential partners, and even themselves.

It’s about breaking the dopamine loop and rediscovering what it means to be genuinely connected.

“Once you are present and not distracted, you’ll likely find that the person you’re with is more enjoyable,” he says.

“The world is happening around you, and it’s time to stop watching it through a screen.”

What’s Next?

For Generation Z, the next step is clear: slow down, unplug, and cultivate awareness in both relationships and life.

Social media detoxes, mindful dating, and intentional presence could help the generation move beyond fleeting connections and embrace deeper, more fulfilling bonds.

It’s not an overnight fix, but it’s a start toward reclaiming satisfaction in a world built on endless comparison.

Summary

Gen Z has transformed dating into a game of swipes, validation, and situationships, often avoiding commitment in favor of novelty.

Experts link this to dopamine addiction fueled by early exposure to smartphones and constant digital stimulation.

Relationship consultant David Kavanagh warns that social media and consumer culture amplify dissatisfaction, making it harder for young people to value existing relationships.

The solution, he says, is unplugging, slowing down, and engaging fully with others to rediscover genuine human connection.