Franchise Director, Greater at Coca-Cola

Franchise Director, Greater at Coca-Cola – TDPel Jobs

Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world.

Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world.

In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country.

Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle.

Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.Job ID: R – 57632
Job Type: Regular

Position Overview

Lead the Franchise or Region team and provide commercial expertise to drive the business plan successfully working with our bottling partners.
Co-ordinate all Marketing, Commercial and Franchise activities across a geographic location to achieve volume and share objectives through supporting the execution of the Bottler Business Plan (BBP).
Leverage functional support and expertise to address opportunities or issues quickly – Marketing, Commercial, Legal, PAC, Technical, Finance or HR.

Function Related Activities / Key Responsibilities
Strategy and Business Performance:

Develop and implement 3 year BP and annual BP for assigned geography aligning bottler around key investment commitments
Approve and ensure execution of annual BBP(s) – manage opportunities and issues arising with Bottler LT
Approve and ensure execution of annual Customer Business Plans.


Manage P&L for the Region ensuring delivery of the Profit, Volume and Share numbers
Ensure adherence to Local Chart of Authority, financial governance standards and management of Opex locally
Effectively adjust and correct during the annual cycle to ensure delivery of profit numbers.

Market Execution and Commercial Excellence:

Identify commercial and market development improvement initiatives to drive incremental volume, profit or share
Ensure the Region or territory OBPPC is optimized leveraging Conjoint analysis and the BU experts
Drive the RED agenda with the bottling partner(s)ensuring it is embedded into organizational culture
Actively pursue opportunities to improve our Route to Market, leveraging best practices
Ensure application of consumer programs designed to enhance consumer brand equity
Drive horizontal expansion through outlet creation incentive programmes.

Manage Capacity to Produce and Distribute:

Lead the conversations with our bottling partners to agree investment levels to meet demand
Plan three years ahead for investment in Capacity, Glass and Coolers
Lead the Quality agenda at the [plants ensuring we meet our Package and Product quality metrics
Monitor capacity performance to anticipate opportunities or challenges in the Supply Chain.

Franchise Leadership:

Build value based and strategic “win-win” relationships with System partners at Bottler leadership team and regional levels
Lead strategic System capability planning to ensure we have the Processes, Organisation, Technology, Culture and People to deliver three year commitments

People Leadership:

Motivate and lead the Region Team and any dotted line functional support to deliver the Long Range and Annual Business Plan
Build System and team capability to ensure our team continues to lead the market and build the careers of our Associates
Effectively manage all people processes to a high quality, on time and on budget – training, performance management, organizational changes etc

External Stakeholders and Sustainability:

Represent the Company to all external stakeholders and all KO events
Manage the profile and reputation of the company and lobby Governments with the support of PAC
Lead the Workplace Rights and Human Rights agenda with bottling partner(s)
Assist fully in the execution of community programs designed to enhance KO reputation within the community.

Education Requirements:

Business Degree qualification minimum, MBA preferable

Related Work Experience:

Minimum of 10 – 12 years’ experience with a FMCG Company with at least 5 years in Operations. Functional experience would be an advantage. Bottler experiences an added advantage.

Functional Skills:

Strong understanding of full value chain in Coca-Cola or related business
Solid strategic analysis and thinking skills able to build a sustainable business
Strong Commercial understanding with deep knowledge of RED and Route to Market
KO system knowledge and clear understanding of the dynamics of the soft drink industry
Understanding of RGM and ability to covert same into winning strategies
Financial Skills and ability to manage P&L
Strong understanding Governance requirements and Code of Business Conduct
People management skills
Strong Business Case construction and systemic thinking.
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