Investing in sports is no longer just about cheering from the sidelines—Otro Capital is proving that savvy investors can turn their passion for athletics into major financial wins.
The New York City-based private equity firm recently made headlines by closing its inaugural sports fund at a whopping $1.2 billion.
Who’s Backing the Fund
The fund attracted a diverse and global set of investors.
Pension plans, retirement systems, wealth management platforms, endowments, foundations, family offices, and strategic investors all signed on.
This broad support signals strong confidence in Otro Capital’s unique approach to sports-focused investments.
The Minds Behind Otro Capital
Founded in 2023 by Alec Scheiner, Brent Stehlik, Niraj Shah, and Isaac Halyard, Otro Capital combines traditional private equity strategies with hands-on operational expertise.
Their focus? Middle-market businesses that are already generating cash flow, founded by talented entrepreneurs, or built on long-standing intellectual property—but could benefit from strategic capital and partnerships to grow.
Early Investments Make Waves
Since launching Fund I, Otro Capital hasn’t wasted any time.
The firm has already deployed capital in notable sports ventures, including Formula 1’s Alpine Racing team, Two Circles (a fan engagement and sports data platform), and FlexWork Sports, which focuses on youth sports events and marketing.
These investments reflect the firm’s strategy of combining operational knowledge with high-growth opportunities.
Founding Partners Bring Elite Sports Experience
The founding partners of Otro Capital bring decades of experience across top-tier global leagues, including the NFL, NBA, MLB, NHL, Formula 1, the English Premier League, and the Indian Premier League.
Beyond leagues, their expertise extends to businesses that support the wider sports ecosystem—think player associations, analytics, marketing, licensing, media, ticketing, youth sports, entertainment, and stadium infrastructure.
This deep network gives Otro Capital an edge in identifying high-potential investments.
Growing Assets and Future Plans
By the end of 2025, Otro Capital’s assets under management had grown to an estimated $1.3 billion.
With a strong start, an experienced leadership team, and a growing portfolio of sports-related businesses, the firm seems poised for even bigger moves in the sports investment arena.
The big question now: what’s next for Otro Capital and Fund I?
