For many golf fans, attending the Masters at Augusta National is a bucket-list experience, often a once-in-a-lifetime opportunity.
And for those fortunate enough to step foot on the iconic course, the first stop is usually the merchandise shop—where the real frenzy begins.
A Shopping Craze at Augusta National
The merchandise shop at Augusta is infamous for long lines and items that sell out fast.
It’s a tradition for many fans to rush to the shop as soon as they arrive, eager to snag a piece of Masters history.
Some fans, it seems, are ready to splurge, with one fan reportedly dropping a staggering $12,500 on merchandise before the tournament even started.
Samantha Marks from TGL shared the shocking detail on X, revealing, “On Tuesday, I asked my cashier at The Masters Golf Shop what the highest total was she’d seen so far that day… she said $12,500.
It was 9am.”
The numbers are truly mind-boggling.
The shop is said to rake in about $1 million in merchandise sales every hour during the tournament, showing just how desperate fans are to get their hands on something with the coveted Masters logo.
Limited Editions and Must-Have Souvenirs
The demand for Masters souvenirs is so high that by 9am on Thursday, the store had already sold out of gnomes—one of the more popular items.
Golf fans don’t just want any souvenir; they want the rare, official Masters merchandise, available exclusively at the course.
It’s no wonder the lines can be so long, with patrons willing to spend hours waiting to get in.
Items sold at the Augusta National shop include a variety of products, such as t-shirts for $32, hoodies for $85, caps at $32, and towels priced at $19.
Considering the prestige of the tournament, these prices are relatively reasonable, especially when compared to other major golf events.
A Deal at Augusta: Cheap Eats and Iconic Merch
One of the biggest surprises for visitors to Augusta National is the affordability of the food.
Despite the high-end atmosphere and the reputation of the Masters, the food concessions are notoriously cheap.
Patrons can enjoy a $2 sandwich during the tournament—a delightful bargain amid all the fanfare.
While the excitement on the course heats up, with leader Justin Rose pulling ahead early in his round, the shopping at Augusta remains a major event in itself.
For fans, it’s a chance to take home a piece of golf history while enjoying the tournament’s unforgettable atmosphere.