Haribo has just dropped a new treat that’s sure to take you back to your childhood.
The company’s latest offering, Nostalgix, is designed to tap into that nostalgic craving for classic flavors, with a modern twist.
The gummy sweets come in familiar old-school flavors like Rhubarb & Custard, Pear Drops, Pineapple Cubes, and Cola Cubes, all crafted to be a little softer and squishier than the traditional hard-boiled varieties.
Nostalgix: A New Twist on Old Favorites
In their Instagram teaser, Haribo describes Nostalgix as “squidgier, softer, and yummier” than anything they’ve released before, making it clear that this new candy is an upgrade to the classics.
The launch comes right at the beginning of the year, with Haribo adding a sweet surprise for 2025.
They promised that while everyone’s looking to the past, their new recipe is all about the future—familiar shapes and flavors, but with an even tastier, jelly-like texture.
Fans quickly jumped into the comments, eagerly awaiting their first taste of these retro sweets.
Fans Excited, But Some Are Left Waiting
Though Haribo hasn’t yet confirmed an official release date, the treats have already been spotted on shelves at Sainsbury’s for £1.25 (or £1.10 with a Nectar card).
Some lucky shoppers have already gotten their hands on the candy, with one sharing their excitement online: “They’re so good. Everyone needs to try them.”
Others are equally impressed, with one person noting that their husband would love the pear drops.
However, not everyone has been as fortunate—one fan made a five-mile trek to their local Sainsbury’s, only to find the shelves empty.
Mixed Reviews from Nostalgic Candy Lovers
While many are raving about Nostalgix, some have expressed that nothing beats the original hard-boiled versions they remember.
One Facebook user shared their thoughts: “Tried them tonight, not as good as I thought they would be. Similar taste but not as good as the original sweets.”
Despite this, Haribo’s marketing head, Phil Murphy, expressed enthusiasm about the product, saying that Nostalgix is all about improving those classic flavors, noting that the trend for nostalgic sweets continues to grow.
A Delicious Trend in Nostalgia
The new Nostalgix candies are already available in a 175g sharing bag for £1.25, or £1.10 with a Nectar card.
If you’re craving even more nostalgic treats, Haribo isn’t the only one bringing back the classics.
Coca-Cola fans have been thrilled by the return of Lime Coke, which had been off the shelves for 18 years.
Instagram account UKNewestFoods first spotted it in Tesco, and people were quick to react, calling it “better than normal Coca-Cola” and saying it’s a great way to kick off 2024.
With these classic flavors making a comeback, who knows what other nostalgic products might follow suit?
What’s Next for Nostalgic Treats?
With Haribo’s new launch and Coca-Cola’s revival of Lime Coke, it seems like 2024 is shaping up to be a year full of sweet surprises.
It’ll be interesting to see what other nostalgic flavors or products might make a return, keeping the past alive in the best way possible. Stay tuned!
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