Sydney Sweeney is no stranger to the spotlight, but she’s now making waves far beyond Hollywood.
The Euphoria star is reportedly diving into the world of fashion by launching her very own lingerie line — and she’s not doing it alone.
Backing her brand is none other than Jeff Bezos, the Amazon founder, who, alongside tech titan Michael Dell, has helped raise a jaw-dropping $1 billion through the Coatue Innovation Fund.
An Unexpected Guest at Bezos’ Venetian Wedding
Fans were puzzled when Sydney showed up at Jeff Bezos’ extravagant $50 million wedding to Lauren Sánchez in Venice, Italy — especially since there’s no known close friendship between her and the newlyweds.
However, her attendance starts to make a lot more sense now.
According to reports, Bezos and Sánchez are among the key investors in Sydney’s upcoming lingerie venture, making her presence at the celebration more of a power move than a social call.
A Dream Project Years in the Making
Insiders say Sydney’s been working tirelessly on this lingerie project for over a year, keeping the details under wraps while she built something special behind the scenes.
With investment coming from Ben Schwerin, a partner at private equity firm Coatue — which recently scored that massive $1 billion investment — it’s clear this isn’t just a side hustle.
It’s a major step into the world of business and brand ownership.
From Star-Studded Wedding to Bond Girl Buzz
Speculation is swirling that Sydney’s connection to Jeff Bezos might not just be about lingerie.
Since Bezos holds creative control over the next James Bond movie via Amazon MGM Studios, there’s strong chatter that Sydney is being eyed for the coveted role of the next Bond Girl.
One industry insider even claimed that director Denis Villeneuve has been particularly impressed with her charisma, rising fame, and ability to handle physical roles — all qualities that fit the Bond universe perfectly.
More Than Just Lingerie: Sydney’s Expanding Empire
This isn’t Sydney’s first dip into entrepreneurship.
Earlier this year, she teamed up with men’s grooming brand Dr. Squatch to launch a limited-edition soap called Bathwater Bliss — which, yes, actually contained droplets of her used bathwater.
While reactions to the soap ranged from intrigued to grossed out, the product definitely grabbed attention.
She’s also a global ambassador for top brands like Laneige, Kérastase, HeyDude, and Bai, proving she’s not just a celebrity face but a marketing powerhouse.
Big-Screen Roles Keep Rolling In
Even with her growing business ambitions, Sydney hasn’t slowed down in her acting career.
She’s set to return as Cassie in HBO’s Euphoria, and she recently starred opposite Julianne Moore in Echo Valley for Apple TV+.
She’s also playing real-life boxing legend Christy Martin in a biopic that’s currently in post-production.
Plus, she’s landed a leading role in the film adaptation of the sci-fi game Split Fiction, which was picked up by Amazon MGM Studios — another sign that her ties with Bezos are more than surface level.
A Personal Life in Transition
While her professional life is thriving, Sydney’s personal journey has seen a recent shift.
She ended her engagement to producer Jonathan Davino earlier this year.
The pair had been together since 2018, and he proposed in 2022.
But sources say that by March 2025, things had cooled off. Reports suggest Sydney felt uneasy about the wedding, and the couple ultimately decided to part ways after trying to work through their rough patch.
What’s Next for Hollywood’s Rising Mogul?
With a net worth of around $40 million and a Forbes 30 Under 30 title under her belt, Sydney Sweeney is proving that she’s not just an actress — she’s an emerging mogul.
From fashion and soap bars to starring roles and whispers of becoming the next Bond Girl, it seems she’s just getting started.
Whether it’s the red carpet, the boardroom, or a lingerie runway, all eyes are on Sydney to see what she conquers next.