Etisalat Group announces appointment of its new Group Chief Operations Officer

By Samantha Allen

Published: October 7, 2021 | 5:20 PM GMT

Etisalat Group announces appointment of its new Group Chief Operations Officer

ABU DHABI, 7th October, 2021 – Etisalat Group today announced the appointment of its new Group Chief Operations Officer (GCOO) as part of its significant transformation and planning for the next phase of growth and expansion of the company.

Keeping in line with this vision and strategy, Obaid Bokisha will transition into the role of GCOO from his previous position of Group Chief Transformation Officer and acting Group Chief Procurement Officer, as he will continue to lead transformation, procurement and administration.

Additionally, Obaid will now oversee business continuity and crisis management.

Obaid has had an illustrious career of 23 years at Etisalat, having joined in 1998 and growing across several roles from network planning and optimisation to introducing new technologies and enhancing mobile networks performance.

He brings a wealth of experience to the position, including his previous role as Chief Business Continuity and Corporate Quality Officer at Etisalat.

He also currently serves as a member in multiple boards of directors, governance teams and steering committees.

Bokisha will be now instrumental in taking Etisalat Group to new heights and in helping the company achieve its organisational goals as it continues to expand and grow.

About Samantha Allen

Samantha Allen is a seasoned journalist and senior correspondent at TDPel Media, specializing in the intersection of maternal health, clinical wellness, and public policy. With a background in investigative reporting and a passion for data-driven storytelling, Samantha has become a trusted voice for expectant mothers and healthcare advocates worldwide. Her work focuses on translating complex medical research into actionable insights, covering everything from prenatal fitness and neonatal care to the socioeconomic impacts of healthcare legislation. At TDPel Media, Samantha leads the agency's health analytics desk, ensuring that every report is grounded in accuracy, empathy, and scientific integrity. When she isn't in the newsroom, she is an advocate for community-led wellness initiatives and an avid explorer of California’s coastal trails.