Just a few years ago, Emma Raducanu was the name on everyone’s lips.
The young Brit had shocked the tennis world by winning the 2021 US Open as a qualifier, and sponsors were lining up to get a piece of the rising star.
Fast forward to 2025, and it seems the shine has started to wear off a little.
Raducanu is now down to just eight sponsorship deals, a noticeable drop from her post-Grand Slam high.
And as the French Open draws near, this latest update adds to a string of setbacks the 22-year-old has had to weather both on and off the court.
Vodafone Walks Away from £3 Million Deal
Over the weekend, it was revealed that Raducanu had been dropped by Vodafone, one of her most high-profile sponsors.
The partnership, reportedly worth around £3 million a year, has quietly come to an end.
Insiders suggest the communications giant wasn’t willing to meet her alleged demands for a higher payout.
That alone would sting—but it’s just one of several cracks beginning to show in Raducanu’s commercial empire.
Porsche Drives Off as Well
Back in October, it was also reported that Raducanu had lost her association with Porsche.
After being gifted a luxury car following her US Open win, she apparently no longer has access to any of the brand’s vehicles.
A spokesperson from Porsche confirmed that she was no longer linked to them at that time.
It’s a stark change from the days when her image was splashed across ads for designer fashion, premium jewellery, and big-name brands.
From Fashion Darling to Missing Wildcards
After her breakthrough in 2021, Raducanu landed some enviable endorsements with the likes of Dior, Evian, HSBC, and more.
She’s been seen wearing Dior on red carpets and runways, and Tiffany & Co. jewellery during her matches.
Despite the loss of a few key deals, she still holds relationships with several luxury and sports brands, including Nike and Wilson, which provide her apparel and racquets.
Interestingly though, despite her previous ties to Porsche, she was not awarded a wildcard entry into this year’s Porsche Tennis Grand Prix in Stuttgart.
Instead, she headed to a lower-tier WTA 250 tournament in Rouen, France. For a player once seen as the face of high-end tennis glam, it’s a bit of a reality check.
Big Earnings But Bigger Questions
To be clear, Raducanu is still making serious money. In 2024, Sportico ranked her as the seventh-highest-earning female athlete globally, raking in an estimated £11.2 million in total income—£10 million of that reportedly from endorsement deals alone.
Her company, Harbour 6 Ltd, even recorded a £9.6 million profit last year.
Yet, as sponsorships drop off, there are growing concerns about whether that level of income can be sustained.
Staying Grounded Despite the Glam
Despite the fame and luxury that followed her early success, Raducanu has always tried to keep a level head.
In an interview, she once made a point of saying, “I’m not just Emma Raducanu who arrives in a Porsche, wears Dior, and flies first class.”
It’s clear she doesn’t want to be defined just by the glitz—and right now, she may need to lean more into that mindset as she tries to rebuild both her game and her brand.
Looking Ahead with Fewer Brands But Plenty of Potential
With eight sponsors still in her corner—including Nike, Wilson, Dior, and Tiffany—Raducanu is far from a commercial ghost.
But compared to the frenzy that followed her US Open win, the shift is noticeable.
She’s still only 22, and in the grand scheme of tennis careers, that’s barely the beginning.
If she can find her footing again on the court, the brands may very well come calling once more.