The debate over alcohol consumption and its impact on society has taken centre stage in Parliament after the Economic Freedom Fighters (EFF) introduced a new bill aimed at banning alcohol advertising in South Africa.
The party’s Commissar, Veronica Mente, formally tabled the Liquor Amendment Bill in the National Assembly, seeking to make significant changes to the existing Liquor Act of 2003.
What the Bill Proposes
At its core, the bill goes beyond simply removing flashy TV commercials or billboards.
It also aims to stop the use of liquor brand names, logos, and sponsorships at public and organised events.
This would mean no more alcohol-linked branding at sports matches, concerts, or community gatherings.
Prioritising Public Health and Social Well-being
In a statement, the EFF made it clear that the motivation behind the bill is rooted in public health and dignity.
The party argued that alcohol has been aggressively marketed as a glamorous lifestyle, influencing even children to associate it with success, fun, and sport.
The Red Berets highlighted that behind the glossy adverts lies the harsh reality of alcohol abuse—an issue that costs families, communities, and the wider economy dearly.
Call for Urgent Parliamentary Action
The EFF has urged National Assembly Speaker Thoko Didiza to move the bill swiftly to the Portfolio Committee on Trade, Industry and Competition.
The party wants the committee to fast-track the process so the bill can be debated and voted on without delay.
Rallying Support from Communities
Beyond Parliament, the EFF is calling for broad public backing.
They have appealed to parents, educators, health workers, religious leaders, and civil society groups to unite in support of the bill.
“We urge all stakeholders to make their voices heard during the parliamentary process.
This is not just an EFF initiative—it’s a call to action for the well-being of our nation,” the party said.
A Bigger Question for South Africans
The proposed ban raises a wider question for the country: should alcohol advertising be completely outlawed in South Africa? Supporters say it will help protect the next generation, while critics may argue it could hurt businesses and limit personal choice.