The race to build massive Bitcoin reserves has a new contender.
Dutch cryptocurrency service provider Amdax has officially launched a new company called AMBTS, raising over $23 million in its first funding round to kickstart operations.
Investors have already fully committed the $23.3 million seed amount, setting the stage for an ambitious entry into the Bitcoin treasury game.
Listed on Amsterdam’s Euronext
Unlike many private firms that simply add Bitcoin to their balance sheets quietly, Amdax is going public with its approach.
AMBTS will be listed on Euronext Amsterdam, giving investors the chance to buy into a regulated entity designed specifically for one mission—accumulating Bitcoin.
Targeting 1% of Bitcoin’s Entire Supply
AMBTS has set a jaw-dropping long-term goal: to eventually acquire 210,000 BTC, which is roughly 1% of all the Bitcoin that will ever exist.
At today’s prices, that would be worth more than $23 billion.
The company says it plans to increase its holdings steadily, with the aim of growing shareholder value by expanding Bitcoin reserves and boosting crypto per share over time.
The Bitcoin Treasury Trend
Amdax isn’t the first company to think this way. The “Bitcoin treasury” strategy was famously popularized by Michael Saylor’s MicroStrategy (now renamed Strategy), which currently holds over 632,000 BTC, the largest corporate stash worldwide.
Other major names like Tesla, Block (formerly Square), and MercadoLibre have also added Bitcoin to their reserves.
Even non-tech companies, like Norway’s Aker, have joined the movement.
Meanwhile, Japan’s Metaplanet is raising funds to grow its holdings, and Canadian video platform Rumble has also revealed Bitcoin reserves—proof that the approach is spreading across industries.
Why It Matters
Every time a company like AMBTS scoops up Bitcoin, it removes more coins from circulation.
With Bitcoin’s supply permanently capped at 21 million, this makes the digital asset scarcer over time.
And as institutional players accumulate more, the competition for what’s left intensifies.
This is why AMBTS’s goal to secure 1% of supply puts it in direct competition with some of the biggest names in the space, even in its infancy.
What Comes Next for AMBTS
With its seed funding secured and a clear strategy in place, AMBTS is positioning itself as a heavyweight in the making.
While $23 million is only a drop compared to its ultimate $23 billion target, the company has planted its flag firmly in the Bitcoin treasury race.
If it succeeds, it won’t just join the list of corporate Bitcoin holders—it could help redefine what institutional adoption of cryptocurrency looks like in Europe and beyond.
