David Beckham is back at it again—this time fronting the Fall/Winter 2025 campaign for BOSS.
The 50-year-old football icon isn’t just modeling; he’s also unveiling his second co-designed capsule collection, continuing the BECKHAM x BOSS partnership while also headlining the new BOSS ONE Bodywear line.
This latest campaign may not be quite as daring as his earlier work with the brand, but it still carries Beckham’s signature sophistication and understated style.
A Collection That Mirrors Beckham’s Personal Taste
The BECKHAM x BOSS collection strikes a balance between modern sharpness and timeless tailoring.
It features everything from sleek suits and bomber jackets to polos, T-shirts, and accessories, all designed with Beckham’s own wardrobe in mind.
“I’ve always loved autumn and winter,” Beckham explained.
“It’s all about layering, accessories, and clothes that feel stylish but also comfortable.
For this collection, I wanted to bring that feeling of being at home in the countryside during colder months, while still keeping it fresh and modern.”
Textures and materials were central to this second chapter, giving classic pieces a contemporary twist.
The Creative Collaboration Behind the Scenes
Marco Falcioni, SVP of Creative Direction at BOSS, described the project as a “natural evolution” of their first collaboration.
He praised Beckham’s input, noting that the line allows the star’s personality to shine while maintaining the classic essence of BOSS.
“We built a wardrobe that works for both the city and the outdoors,” Falcioni said, highlighting the versatility at the heart of the designs.
A Campaign with Global Reach
The marketing push is as ambitious as the collection itself.
BOSS rolled out a 360-degree campaign with billboards in major cities, a hand-painted mural in East London, exclusive pop-up stores, and creative installations.
Shot by renowned photographers Mert and Marcus, the campaign takes place inside an 18th-century London mansion.
The stripped-back, stately backdrop underlines the theme of heritage meeting modernity.
Art-directed by Team Laird, the visuals present Beckham as effortlessly stylish, bridging his sporting legacy with fashion’s elite world.
Family Matters Playing Out in the Background
Away from the world of fashion, Beckham’s family life continues to draw headlines.
His eldest son, Brooklyn Beckham, recently posted a new cooking video teaching followers how to make jam.
But the timing sparked chatter, as rumors suggest David and Victoria remain estranged from Brooklyn amid ongoing tensions.
Brooklyn, 26, hasn’t been pictured with his family in the UK since last Christmas, and he was notably absent from Romeo Beckham’s 23rd birthday celebrations earlier this month.
David’s Jam-Making Hobby Steals the Spotlight
Interestingly, food seems to be a theme in the Beckham household too.
Recently, David shared his own jam-making journey, showing off plums from his garden and playfully teasing Victoria about her lack of involvement in the kitchen.
Victoria joined the fun by dubbing her husband’s creation “David Beckjam”, joking that he’s turning into quite the entrepreneur.
David seemed proud of his homemade jars, hinting that cooking is yet another of his passions beyond football and fashion.
Brooklyn’s Culinary Experiments Continue
Meanwhile, Brooklyn’s jam tutorial—said to be inspired by none other than Meghan Markle—added fuel to speculation about the ongoing rift with his parents.
With his marriage to Nicola Peltz reportedly adding to the strain, his kitchen creations have become a surprising talking point online.
Fashion Meets Family Storylines
While David’s focus remains on the BOSS Fall/Winter 2025 launch, the family drama continues to hover in the background.
Whether in high fashion campaigns or lighthearted kitchen banter, the Beckhams prove they know how to stay in the headlines.
The new BECKHAM x BOSS collection officially hits boss.com, global BOSS stores, and select retailers on September 22, 2025.