Imagine waking up one day to find that your face — your literal identity — is being used by someone with millions of followers online, and you had absolutely no say in it.
That’s the reality content creator Bianca Coster has been dealing with, and she’s finally speaking up about the toll it’s taken on her life — both personally and financially.
Bianca Coster Calls Out Chris Excel for Using Her Photo
In a heartfelt TikTok video, Bianca revealed that the popular and often controversial X (formerly Twitter) personality Chris Excel has been using her image as his profile picture — and she’s had enough.
With over 3.3 million followers, Chris Excel is a known figure for hot takes, viral posts, and online debates.
But Bianca says the price of that fame is being unfairly paid by her.
“Why couldn’t he pick a random plant or something?” she questioned in frustration.
“Why does it have to be my face?” Her pain was obvious as she shared how this ongoing issue has forced her to adapt her life around something she never agreed to.
A Personal and Financial Blow That Won’t Go Away
Bianca didn’t hold back as she explained how deeply this unwanted attention has affected her.
She’s an influencer who operates in both corporate spaces and online platforms, but thanks to the Chris Excel association, her name — and face — constantly raise eyebrows.
She shared, “When I say it’s hurt me financially, I mean it. In work meetings, brand deals, even casual conversations — I always have to explain myself.”
Whether it’s a professional interaction or a personal one, people keep asking the same thing: “Aren’t you that girl from Twitter?”
The Burden of Constantly Defending Her Identity
For Bianca, this isn’t just about one stolen photo — it’s about constantly being forced to justify who she is.
She admitted it’s exhausting to keep answering for something she didn’t do, especially when the image being used has become so widely recognized on a platform known for controversial commentary.
“I just want to move on with my life without this shadow hanging over me,” she said, clearly emotional.
A Bigger Conversation About Online Identity Theft
Bianca’s story also raises a bigger question: Should people be allowed to use someone else’s photo as their online identity — especially without permission?
While parody accounts and anonymity are common online, when it starts affecting someone else’s real life, where do we draw the line?