There are about 1 billion domain names already created today and the pace is not slowing down, but only a few of these domain names are actually attached to a successful website business. Some domain names are simply bought for the sole purpose of digital marketing and selling at a later time, others are intended for businesses and other purposes, but for whatever purpose you decide to create your website, a great design is at the fore front of your sucess, because it is the first thing people see when they visit your website.
A well-designed, optimized and maintained website acts as the heart of your business operations and marketing efforts. It can make or break your business, brand perception, and reputation. So read on for some points we have prepared to help you make a great website.
The first thing people see when your website loads is the interface. Your color selections, image use and website structure are what people see before actually reading the content of the website. So attention should be on these factors because it can determine if people will come back. A badly designed website is a visitor deterrent.
Dont abuse your users with too much of everything. Pick a few colors and let them be the theme of the whole structure of your website. Images should be carefully used only when necessary because they can make your website load slowly.
Search engine optimized (SEO)
For people to find your website at all, it has to be findable on search engines, this is where search engine optimization (SEO) comes in.
When approaching web design with SEO in mind, you should think about the objectives you want the website to achieve long-term. New trends in web design come and go all the time, but your presence online and brand image is something you want to stay and remain intact. This is why an SEO friendly website design must be a priority.
So, don’t emphasize or dwell too much on fleeting web design trends. Instead, focus more on website functionality and user experience. For example, one of the popular trends in web design today is parallax. This is a design that features a single page that keeps on going forever when users scroll the page. It may be popular with some users and web designers, but search engines are not the biggest fans of parallax design. And who knows if this website design trend will remain popular a few years from now.
Focus on optimizing your website for leading search engines that people are using to find your business. This includes using on-page and off-page optimization techniques. On-page SEO deals with aspects on your website that can be optimized for search engines, like adding catchy headlines, meta descriptions and alt tags in images. Off-page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website, like building quality backlinks and social signals.
Also, because users and search engines love a website design that is easy to use and mobile friendly, meeting this need is another way to optimize your website for search engines. Go for a responsive website design. As the future of online searches is going mobile, search engines like Google and Bing have started rewarding responsive websites with higher ranking.
While great design and SEO are very important, the content of your website is the actually visitor driver. People visit every active website in the world, but people visit some websites more than others. This is because people will only return to websites that add value to them.
Search engines have also been trained to recognize websites with valuable content and push such webistes to the front of search result pages. Like they say, content is king, the most important part of your website.
A website’s design has a huge impact on conversion rates. Good design improves conversion rates, and vice versa. You, therefore, must pay attention to the main elements of your website design that impact conversion rates.
Here are the primary design elements that impact conversion rates:
It is easy to see how website navigation and accessibility impact conversion rates. Sites that offer a confusing and frustrating navigation experience lose users’ interest and business.
On the other hand, the site that give a seamless, intuitive navigation structure encourages users to continue browsing, which ultimately leads to higher conversion rates in terms of sales and subscriptions.
Color has the power of swaying people’s emotions and attitudes. Use color on your website and on its elements appropriately to sway the right customers, at the right time and for the right reasons.
For instance, if your website sells bouncy jumpy houses, then you cannot use black color. You should use colors that are vibrant and bright. On the other hand, if your site deals with selling products for women, then it may not be as effective to use dull colors, like light brown.
Some experts recommend using colors that are big and bold for titles, and navy for call-to-action (CTA) as it increases trust among customers. It is, however, always recommended to conduct your own experiments with different colors and select the ones that best meet your objectives.
The words used in CTAs on a website directly influence conversion rates. Words such as “free,” “offer expires soon,” and “download now,” for example, can increase conversion by 5%.
Be deliberate when choosing words on your website CTA buttons, links and so on to increase conversions.
There is a crucial difference between branding and website design. But website design impacts branding. The website design is not your brand, but it is one of the essentials of branding that aids you in establishing trust and positive relations with your audience.
Branding is like an investment that multiplies with the passage of time. It is that extra identifying factor that makes your audience say, “This is an entity whose products and services I trust.”
Elements of branding such as packaging, trademarks, logos, names, and taglines are key to establishing the right perceptions of your business and brand in the minds of customers. People will only pay attention to and buy from the brands that they respect and trust.
The probabilities of increasing conversion rates goes up when you create a trustworthy association between products on offer and a trusted brand.
Select all the different elements of your website design carefully, including color and graphics, to link to a trusted brand (hopefully yours). This can be an effective strategy that builds your brand and improves your market position from a web design perspective.