In the world of tennis, Coco Gauff isn’t just making headlines for her performance on the court—she’s also dominating the earnings charts.
The 21-year-old American has retained her title as the highest-earning female athlete in the world, pulling in a whopping $37.2 million over the past year.
Grand Slam Success Drives On-Court Earnings
Gauff’s financial success comes from both prize money and endorsements, but her on-court earnings of $12.2 million, boosted by a second major title at the French Open, are just the tip of the iceberg.
While she dazzled fans with her gameplay, the bigger chunk—$25 million—comes from sponsorship deals.
Endorsements Fuel Her Marketability
Major brands such as Bose, New Balance, and haircare company Carol’s Daughter are eager to associate with Gauff, who is not only talented but also one of the most articulate and marketable athletes in sports today.
Her charisma and professionalism off the court make her a perfect ambassador for global brands.
Forbes’ Tennis Rich List Highlights Gauff’s Dominance
In Forbes’ annual ranking of tennis earners, Gauff comes in third overall, behind male stars Carlos Alcaraz and Jannik Sinner.
Rounding out the top 10 are Novak Djokovic ($29.6 million), world No.1 Aryna Sabalenka ($27.4 million), Chinese star Qinwen Zheng ($26.1 million), Wimbledon champion Iga Swiatek ($24 million), Americans Taylor Fritz ($15.6 million) and Frances Tiafoe ($15.2 million), and former US Open champion Daniil Medvedev ($14.3 million).
Team Shake-Up Aims to Boost Performance
After her French Open triumph, Gauff made some changes to her team following a challenging period.
She parted ways with coach Matthew Daly and brought in biomechanics expert Gavin MacMillan, while long-time coach Jean-Christophe Faurel remains part of the setup.
MacMillan’s focus is to fix her second serve, a problem that had previously plagued Aryna Sabalenka before he helped rebuild her service motion.
Gauff hopes he can replicate that success.
Eyes on the US Open
With the US Open around the corner, Gauff enters the tournament aiming to add another $5 million to her earnings by defending her title.
She will kick off her campaign against Australia’s Ajla Tomljanovic, ready to showcase her improved serve and court skills.
