While the drama on Celebrity Traitors keeps audiences glued to their screens, it’s not just the shocking betrayals or tense round tables that have people talking — it’s Claudia Winkleman herself.
With her unmistakable fringe, sharp wit, and effortlessly cool style, the 53-year-old presenter has become as much a part of the show’s identity as its dramatic Highland setting.
This season has already drawn a record-breaking seven million viewers, and Claudia’s moody, high-fashion wardrobe has played a big role in that success.
The Unlikely Style Icon Taking Over the Highlands
For Claudia, it’s been an unexpected twist in her career.
She’s long been loved for her humor and offbeat charm, but now she’s being hailed as a bona fide fashion icon. Even she seems a little baffled by it.
“I don’t understand what happened,” she once said, laughing off her growing reputation.
“I’m a 52-year-old woman who just happens to like a fingerless glove.”
But whether she admits it or not, Claudia’s partnership with stylist Sinead McKeefry has transformed her into one of television’s most distinctive fashion figures.
From Camp Theatrics to Chic Highlands Aesthetic
According to luxury stylist Angela Kyte, Claudia’s on-screen look is a masterclass in commitment.
“She knows exactly who she is, and she leans all the way in,” Kyte told The Daily Mail.
“Her Traitors style perfectly blends gothic romance with British eccentricity — it’s moody, cohesive, and unmistakably hers.”
This “cohesive aesthetic,” as experts call it, is part of what makes Claudia’s look so powerful.
Instead of chasing fleeting fashion trends, she’s built a consistent image — part mysterious Highland hostess, part timeless British eccentric.
The Secret Behind Her Traitors Wardrobe
Claudia’s wardrobe for Celebrity Traitors is a clever blend of drama and simplicity.
Think long coats, tailored trousers, and Victorian-inspired accessories — oversized jewels, gloves, and dark tones that ooze character.
Fashion expert Rochelle White says that’s what makes Claudia so relatable: “She mixes high fashion with high street.
You can see her wearing Topshop jeans one minute and a designer coat the next. That balance makes her style accessible.”
When she’s off-camera, Claudia’s look doesn’t stray far from what fans see on TV.
She’s a fan of Doc Martens, worn-out black jeans, and the occasional puffer jacket borrowed from her son — proof that her signature style isn’t an act.
What Makes Claudia’s Style So Magnetic
Stylist Angela Kyte describes Claudia’s approach to fashion as an “unexpected masterclass in confident, character-led dressing.”
She says Claudia’s understanding of proportion — long coats, wide-leg trousers, and high collars — helps elongate her petite frame without overwhelming it.
She also sticks to a timeless color palette of black, cream, and deep jewel tones, which creates what Kyte calls “visual consistency.”
The mix of textures — velvet, wool, and leather — gives even monochrome looks depth and dimension.
The Beauty Look That Breaks All the Rules
Claudia’s heavy fringe, pale lips, and smoky kohl eyes have become just as iconic as her wardrobe.
And while her look may not follow modern “Instagram trends,” beauty experts say that’s exactly what makes it so effective.
Salon owner Karina Dubinina praises her for “breaking traditional beauty rules in the most powerful way possible.”
She adds, “What might be considered a beauty mistake on someone else, Claudia completely owns.
She turns it into her signature — confident, consistent, and completely hers.”
A Gothic Glamour That’s Entirely Her Own
For all its drama, The Traitors wouldn’t be quite the same without Claudia’s gothic glamour — the sweeping coats, dramatic tan, and that unforgettable fringe.
Every part of her appearance tells the same story: a woman who knows exactly who she is and isn’t afraid to show it.
As Angela Kyte sums it up perfectly: “The way Claudia moves, speaks, and styles herself feeds into the same narrative. That’s why she’s not just fashionable — she’s iconic.”