Elon Musk, a billionaire, has positioned himself as the ‘Twitter Complaint Hotline Operator’ of one of the most influential platforms in American politics, only days after assuming control of Twitter and a week before the U.S. midterm elections.
Twitter’s advertising chief, Sarah Personette, posted on Tuesday that she had quit, following a mass flight of practically the whole senior ranks. This was another chaotic day for the social media behemoth under Musk.
Musk has stated that he will not make big content-related or account-restoration decisions before establishing a diverse “content moderation council.” However, his behavior as a prolific tweeter indicates otherwise.
He has communicated directly with figures on the political right who want for fewer limits, including a Republican candidate for Arizona secretary of state who credits Musk with allowing him to resume tweeting after his account was temporarily blocked on Monday.
Musk altered his profile to ‘Twitter Complaint Hotline Operator’ and included a photo of himself as a child holding a telephone.
However, it is nearly impossible for those outside of Twitter to determine what strings he is pulling or what accounts have been suspended. The corporation has ceased responding to media inquiries, with the exception of a few tweets from Elon Musk.
Personette, who served as chief customer officer, succeeds leaders like former Twitter CEO Parag Agrawal and CFO Ned Segal, whom Elon Musk fired last week.
Chief People and Diversity Officer Dalana Brand posted on LinkedIn on Tuesday that she had also quit last week. Nick Caldwell, the general manager for core technologies, announced his departure via Twitter on Monday evening, when he updated his profile bio to read “former Twitter executive.”
Personette, Caldwell, and Brand failed to respond to comment requests.
Musk’s team is meeting with advertisers in New York this week, as the company’s clients become increasingly concerned about the possibility of hazardous content appearing alongside their ads.
According to a source with knowledge of the situation, Mediabrands, a subsidiary of advertising holding company IPG, has recommended its clients to halt advertising on Twitter for the next week until the company provides more information about its efforts to maintain trust and safety on the network.
IPG’s clients include Coca-Cola, American Express, and Johnson & Johnson. Morning Brew was the first to reveal IPG’s proposal to marketers.
Monday, Jason Calacanis, an angel investor and Musk confidant who works for Twitter, stated that Monday was a “really busy day” for Twitter’s meetings with marketers and advertisers.
The advertiser meetings might assist firms in deciding whether to remain on the site or leave due to its divisive and inflammatory material.
Musk has attempted to reassure the advertising industry. Monday, he tweeted, “Twitter’s commitment to brand safety is unchanged.” Formerly, he stated that he would remove Twitter’s ban on former U.S. President Donald Trump, who was booted due to fears that he could encourage fresh violence during last year’s U.S. Capitol brawl.
According to experts, hostile content has risen since Musk completed his purchase of Twitter last week.
The Network Contagion Research Institute, which identifies ‘cybersocial dangers,’ reported Friday that the use of the n-word on Twitter has surged by over 500%.
Musk described his concept for Twitter’s verified system directly on the social media network.
The new Chief Twit noted that Twitter’s present lords and peasants system for determining who has or does not have a blue checkmark is ridiculous. “To the people the power! ‘Blue for $8 per month’
A blue tick symbol enables other Twitter users to verify the identity of other users.
Musk added that subscribers will have ‘priority in answers, mentions, and search, which is necessary to combat spam/scam, the ability to post extended video and audio, half as many advertisements, and paywall bypass for publishers willing to work with us’
Prior to Stephen King’s criticism, the world’s richest man had considered a $20 per month fee for blue tick verification. However, he appears to have reduced the fee.
Musk intends to fulfill his pledge to make the social media network profitable by instituting a fee for Twitter users who wish to retain their verification badge.
His proposal apparently to charge $20 per month did not sit well with King, who tweeted:
“$20 each month to maintain my blue check?” King, who has 6.9 million followers, retorted, “They should pay me.” If implemented, I’ll be gone like Enron.
Musk responded, “We must find a way to pay the bills!” Twitter cannot just rely on advertising revenue.
He inquired, ‘How about $8?’, which looks to be the amount he’s settled on.
King is not the only blue-tick Twitter user who has threatened to depart the platform if a fee is implemented.
Musk appears to have taken Monday’s public criticism to heart, since he chose to reduce the suggested blue mark price after attending Klum’s premier Halloween party.
The world’s richest man was photographed arriving at the party in a red Samurai costume as rumors circulate that he plans to eliminate approximately 2,000 Twitter workers, or approximately 25 percent of the workforce.
Musk appeared victorious as he posed on the red carpet in his armor while wearing street clothes underneath. It is unclear what Musk was meant to be wearing at Klum’s party.
Musk’s attire, according to the website of the upscale costume shop Abracadabra NYC, is the Devil’s Champion-Leather Armor ensemble, which retails for $7,500. According to the website, there is only one left outfit as of this writing. Maye, the mother of the billionaire, was also present at the celebration and inside Twitter’s West 17th Street offices.
Twitter limits some content moderation tools just days before the midterms
A few days after Elon Musk assumed control of Twitter and just before the U.S. midterm elections, the social media platform restricted some content moderation tools.
It may hinder the staff’s ability to combat misinformation, as they will no longer be able to modify or punish accounts manually.
Musk made massive personnel reductions and dismissed the Twitter board, leaving himself as the sole board member, prior to implementing this adjustment.
Twitter’s Trust and Safety team is now unable to modify or punish accounts that violate the platform’s policies regarding misleading information, offensive content, and hate speech.
Bloomberg reports that, according to sources familiar with the situation, they can only sanction users who break Twitter’s rules if their posts cause real-world harm.
They further stated that the crew was manually enforcing these rules.
Agent tools are dashboards that Twitter employees use to ban or suspend accounts that have violated company policy.
Policy violations can be automatically identified or flagged by other Twitter users.
Using the dashboard, however, only Twitter workers can delete or suspend accounts.
According to insiders, the tools have been out of use since last week.
As Twitter switches to Musk’s ownership, it is reported that this restriction has been implemented in an effort to prevent employees from requesting app improvements.
According to company sources who requested anonymity, the number of tools to which staff have access has decreased from hundreds to fifteen.