After a period of mourning following the tragic death of her ex-partner Liam Payne, Cheryl is making her much-anticipated return to the public eye.
The 42-year-old Girls Aloud star has partnered with skincare giant Nivea in a new campaign, teasing her comeback in a short, stylish clip shared on Instagram on Monday.
A Stylish Tease with Career Callbacks
In the clip, Cheryl confidently struts into a studio, pausing as she sits with her face partially hidden behind a newspaper.
The paper features the lyrics to her 2019 hit Fight For This Love alongside the date “August 2025,” signaling something new on the horizon.
A bold message then appears: “A New Era, Tomorrow.”
Nivea’s social media caption added a playful touch, referencing Cheryl’s iconic X Factor catchphrase: “This is right up our street. Tomorrow. 9am. A new era of skincare… guess who’s joining us?”
Remembering Liam
The announcement comes after a difficult year for Cheryl.
She was left heartbroken when One Direction star Liam, 31, tragically passed away in October after falling from a hotel balcony in Argentina.
Cheryl and Liam share an eight-year-old son, Bear, and the star has largely stayed out of the limelight since his passing, focusing on her family.
Iconic Style and Personal Touches
The teaser is full of nods to Cheryl’s signature style.
She is seen stepping out of a car with her heels on display, adjusting her trench coat, and flipping her hair with confidence.
The camera even lingers on her iconic hand tattoo, a tribal design that fans immediately recognize.
The Road Back to Television
Cheryl has been slowly reintroducing herself to the public, having paused her career after touring with Girls Aloud in May, shortly before Liam’s passing.
Recently, reports suggested she is in advanced talks to return to TV as a judge on The Voice for its 14th series.
She is expected to reunite with long-time friend and collaborator will.i.am.
Sources revealed to The Sun that the pair first worked together 16 years ago and have remained close ever since, making Cheryl the perfect choice to mentor his team during the upcoming Battle Rounds.
Taking Baby Steps Forward
Having experienced significant changes in her personal life since her last television role on BBC’s The Greatest Dancer, Cheryl is easing herself back into the spotlight.
With a major skincare campaign and a possible return to TV on the horizon, fans are eagerly watching to see what her next chapter will bring.
