What if the same person who shares mouth-watering vegan recipes also secretly ran one of the internet’s most vicious gossip forums?
That’s exactly what’s come to light as the man behind a seemingly wholesome plant-based brand has been unmasked as the founder of a controversial platform known for its brutal commentary on public figures and influencers.
Revealing the Face Behind Tattle Life
After years of hiding behind a curtain of aliases, the anonymous figure running the gossip site Tattle Life has finally been revealed.
He’s not just anyone — he’s Sebastian Bond, a 41-year-old British food influencer and author who promotes vegan living under the name Bastian Durward.
His recipe brand, Nest and Glow, has over 135,000 followers and showcases vibrant, nutrient-packed dishes.
But in a courtroom drama that unfolded in Northern Ireland, Bond’s double life came crashing down.
It turns out he was also behind Tattle Life — a forum often slammed for fostering cruelty, mockery, and harassment disguised as public critique.
A Court Battle Ends the Secrecy
The secrecy around Tattle Life’s operator lasted nearly a decade, with Bond using the pseudonym Helen McDougal to run the site.
But all of that changed when Irish couple Neil and Donna Sands, both entrepreneurs, filed a defamation lawsuit after discovering a thread filled with abusive content about them.
That 45-page thread was finally removed in May 2025.
The couple didn’t just sue — they won.
The High Court awarded them £300,000 in damages, alongside a legal injunction that bans Tattle Life from publishing anything about them in the future.
Their total legal victory, which includes covered costs and compliance expenses, could amount to as much as £1.8 million.
Court Slams ‘Cruelty for Profit’
The judge did not mince words.
In scathing remarks, they described the operation of Tattle Life as a calculated effort to make money off people’s pain.
The judgment highlighted the cynical protection of anonymous users to maintain profits, calling it a form of exploitation hiding under the guise of free speech.
Bond, whose businesses span the UK and Hong Kong, including the now-liquidated Yuzu Zest Limited and Kumquat Tree Limited, allegedly tried to claim ignorance of the legal case.
However, that claim was firmly rejected by the Sands’ legal team.
A Double Life Exposed
Scroll through Nest and Glow, and you’d never suspect its creator was running an online gossip war room.
The page is filled with calming images of chia pots and smoothie bowls.
His Amazon bio paints him as a gentle soul, passionate about nutrition and helping people live healthier lives.
He even talks about walking away from his office job in 2015 to pursue his “passion” full-time.
Now, however, the story has taken a dark twist, with the couple who exposed him sharing his aliases online and highlighting his hidden identity as a site moderator.
Victims Speak Out: “The Internet Isn’t Anonymous”
In a heartfelt Instagram post, Neil and Donna Sands shared why they felt compelled to fight back: “We never wanted to take on this kind of battle, but we couldn’t ignore the impact of this hate site.”
They hope their win inspires others to stand up against online abuse and reminds everyone that hiding behind a screen doesn’t mean you’re invisible.
They’re now encouraging those harmed by online attacks to reclaim their power — and their peace.
Tattle Life Tries to Justify Itself
Despite the court’s ruling and public backlash, Tattle Life still defends its mission.
The platform claims to monitor and remove hateful or harmful posts quickly and says it plays an essential role in holding influencers accountable.
It argues that its existence is a necessary response to the rise of parasocial relationships driven by influencer marketing.
Yet the countless personal attacks on both big names and ordinary individuals suggest otherwise.
A Trail of Online Vitriol
Tattle Life has long been criticized for turning public figures into targets.
Celebrities like Alice Evans and Katie Price have faced cruel posts, with users mocking their personal struggles.
Alice, in particular, was slammed during her high-profile breakup, with some commenters accusing her of seeking sympathy.
Others weren’t spared either.
Stacey Solomon has been insulted for everything from her kids’ appearance to her wardrobe, and cleaning influencer Mrs. Hinch was ridiculed for how she dressed her baby.
The attacks weren’t just about fame — many victims were everyday women, especially “mumfluencers” sharing parenting journeys online.
When the Troll Becomes the Target
One case that still resonates is that of former mummy blogger Clemmie Hooper.
Once seen as a wholesome Instagram figure, Hooper ended up being exposed for trolling fellow influencers on Tattle Life under the fake name Alice in Wanderlust.
Among her offensive remarks were racially charged comments about Black influencer Candice Brathwaite, whom she had ironically interviewed on her podcast just weeks earlier.
Hooper’s online actions led to a professional investigation and a formal caution.
Though she apologized and cited health struggles at the time, the damage was done — both to her reputation and to those she attacked.
The Line Between Criticism and Harm
What started as a space for discussing influencer culture turned into a toxic spiral of judgment and online bullying.
The anonymity of users allowed for unchecked cruelty, and the recent court case marks a turning point in how such platforms may be held accountable.
Neil Sands summed it up best: “We believe in free speech, but not consequence-free speech — especially when it causes real-world harm.”
So, What Happens Next?
Now that Sebastian Bond’s identity is public and the court has delivered a strong message, the future of Tattle Life hangs in the balance.
Will other victims come forward? Will more lawsuits follow?
And most importantly, will this set a precedent that online platforms can no longer hide behind fake names while profiting from personal attacks?
Only time — and perhaps another day in court — will tell.